Kia Hamsters return to promote facelifted Soul (+video)

Kia Hamsters return to promote facelifted Soul (+video)

Kia has brought back its body bopping hamsters to push its cosmetically refreshed and mechanically upgraded 2012 Kia Soul which goes on sale in the States this month.

This time around the hip hop inspired hamsters find themselves in a dark, futuristic videogame world where the rodents turn the battle between alien robots and humanoids into a dancing frenzy. The soundtrack is provided by electro-pop group LMFAO’s hit, “Party Rock Anthem”.

“The success and popularity of the Soul continues to grow and attract new customers to the Kia brand, and with music playing an important role in our marketing efforts it is the perfect time for the hamsters to return for a third installment featuring the infectious sounds of LMFAO’s ‘Party Rock Anthem’ to highlight the 2012 Soul’s new attributes,” said Michael Sprague, vice president, marketing & communications, KMA.

While the minute long ad probably won’t make it to NZ it will air in the States from today. To check out the Hamster dancing video, see below.

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