Kia delivers ‘The Message’ on the Sportage with hip hop ad (+video)

Kia delivers ‘The Message’ on the Sportage with hip hop ad (+video)

Korean car maker Kia has been working overtime on generating street cred recently. Firstly, there was a American commercial for the strangely-shaped Kia Soul that featured hip hop hamsters singing a classic Black Sheep track called “The Choice is Yours,”. Now, Kia Australia has followed up with some more old school hip hop in an advertising campaign for the new Kia Sportage. While the SUV vehicle isn’t too exciting in terms of performance the 1982 early-rap classic song “The Message” by Grandmaster Melle Mel & The Furious Five makes the commercial something special.

Instead of rocking some overplayed rodents, the ad folks across the ditch have put the original Grandmaster and Scorpio in the car with a suburbanite dad who lip syncs along with the forefathers of rap.

Will we see the commercial here in NZ? Perhaps, but why wait when you can watch it below. There’s also a making of video, as well which sees the old school hip hoppers waxing lyrical about the ad.

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