Audi hires Justin Timberlake for A1 action promo video

Audi hires Justin Timberlake for A1 action promo video

It was back last year when Audi first announced it would be using the talents of pop sensation Justin Timberlake to push the company’s new A1 hatch. At first, it looked like JT was to do little more than lean against the A1 on stage at car shows and let some of his coolness rub off, but now it’s obvious Audi has other plans in mind, including a new action driving series of vids.

If you’re thinking the concept of star-packed mini-movies sponsored by an automaker sounds familiar, it should. BMW pulled a similar move in 2001 with Clive Owen starring in eight short films that were all well received.

At this stage Audi have released a trailer for the upcoming mini films. Titled ‘The Next Big Thing’, there’s gun fire, car chases, tyre smoke, good tunes and a hot chick (Dania Ramirez) who throws poor JT into a world of danger and fine booty.

Enough words, check out the trailer by clicking on the link below, enjoy.

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