Volvo gives S60 street cred with cool art session (+video)

April 4th, 2011 by Darren Cottingham

Volvo has given its new S60 sports sedan some street cred by lending one, as a canvas, to a whole bunch of Swiss street artists. Ten street artist groups painted and sprayed the snow-white Volvo S60 over a five day period at Zurich’s main railway station.

The all-white Volvo S60 was positioned in front of a white canvas for the artists to go to work on it. During that time, over 35,000 commuters rushed by while the ten crews of Swiss street artists painted and repainted the S60 and canvas.

During this live art happening, a high-end camera shot pictures every 10 seconds. The results are impressive with one artist cleverly using the time-lapse photography to create  a stop-motion styled animation. After the final painting, all the photographs were compiled into a three-minute long video which can be viewed below.

“Our intentions with this art project, was to express and emphasize in a creative and innovative way the design of the Volvo S60″, says Anouk Poelmann, President of Volvo Cars Switzerland.

Watching the final 3-minute video below reveals the steady flow of artistic repainting and also shows the ten very different cars that is actually only one. Continue reading “Volvo gives S60 street cred with cool art session (+video)” »