BMW opens virtual tour of its Art Car program (+video)

July 13th, 2011 by Darren Cottingham

In a program that started 40 years, BMW has collaborated with world famous artists to create 17 art cars with each being a historic work of art. The cars are highly valuable but aren’t just for show, many of them have been raced, from Alexander Calder’s 3.0 CSL through to the latest M3 GT2 painted by Jeff Koons (pictured).

While some of the cars have gone on display in museums and exhibitions around the world, seeing all 17 cars at once is very rare. To mark the 40th anniversary of the art car program BMW has put the entire collection online through an impressive new website. On the site each car gets its own exhibit and film that outlines its creation, all laid out in a high-tech virtual museum. Continue reading “BMW opens virtual tour of its Art Car program (+video)” »

Ferrari launches online FF configurator

March 16th, 2011 by Darren Cottingham

The Ferrari FF four-seat, all-wheel-drive sports car is the most radical machine to come from the prancing horse stables for quite some time. That may be the reason it hasn’t sold out yet for it’s first year of production, or perhaps it’s the hefty $360,000 USD price tag that is holding a few buyers back. Whatever the reason, Ferrari is out to inspire interest in the FF and has just launched a nifty online configurator for the new model on its official website.

A perfect distraction for Ferrari fans and day dreamers everywhere the FF configurator offers a crazy amount of personalisation options in exterior colours, interior aesthetics, wheel options and equipment features. Ever wanted a beige-coloured Ferrari with brown two-tone interior and yellow brake calipers? Well now is your chance to see what it looks like and live the dream for a moment. Continue reading “Ferrari launches online FF configurator” »

Mclaren shows off MP4-12C on new website

October 5th, 2009 by Darren Cottingham

McLaren Website screen 1

McLaren Automotive has just launched a new website to act as an interactive online showroom for the new MP4-12C. Future customers and McLaren car enthusiasts can view the 12C in detail through an animated ‘explosion’ of the car’s technical features at www.mclarenautomotive.com

It’s an impressive site and has been developed to reflect the design ethic of all future McLaren sports cars.  The front page of the website presents the new performance car in exploded form, which clearly depicts the way in which the car has been designed from the inside out and entirely around the driver.

McLaren Automotive Head of Marketing, Lianne Daly, said: “It is vitally important that potential customers of McLaren Automotive across the globe are able to see the unique properties of the MP4-12C and gain an understanding of why we are claiming that this car will set new performance and efficiency standards in the core sports car market.”

Daly continued: “Until the car is physically presented in showrooms in early 2011, this website will be the only publicly-available source of official information relating to our range of high performance sports cars. Visitors to McLarenautomotive.com can now explore the interior and exterior of the car in beautiful detail and over the coming months time we will add more engaging content.”

In addition, users will be able to view a gallery of images from McLaren Automotive’s past and present and also tap into ‘The Insider’, a blog that will be regularly updated with developments from the depths of the McLaren Technology Centre.

GT Radial tyres debut new website

September 29th, 2009 by Darren Cottingham

GT Radials Screen Grab

GT Radial tyres has celebrated the arrival of its latest ultra high-performance tyre with the launch of a new website.

The new site — www.gtradialtyres.co.nz – provides specialist information about the full range of GT Radial tyres available via 1600 independent tyre retails nationwide.

GT Radial has a sports-performance heritage, built up over years of involvement in motorsport championships including the NZV8 Touring Car series, which is reflected in the appearance of the site.

The website also contains a dealer locator search function, extensive tyre tips, a tyre selector section and the latest news from GT Radial and Tyres4U.

From November 1, purchasers of GT Radial car, 4WD and light-truck tyres will also be able to complete an online registration form to take advantage of the exclusive ‘DRIVE 5IVE’ full replacement guarantee.

DRIVE 5IVE is a free initiative which covers any manufacturing defect causing loss of service fulfillment over the first full life of the tyre, up to a maximum of five years from date of manufacture.

The guarantee is exclusive to GT Radial approved, local and independent tyre dealers.

Click here to visit the GT Radial website

Ferrari launches shiny new website

March 31st, 2009 by Darren Cottingham

Ferrari website

Last Sunday saw the opening of the 2009 Formula One season and Ferrari celebrated with the launch of a new redesigned website. For most of us, browsing the Ferrari site is as close as we’ll get to actually ever buying one. The new site sees Ferrari offer far more than just its current model lineup. Among the features of the new Ferrari.com will be the ‘Maranello Experience’, where you can take a virtual tour of the company’s engineering and manufacturing complex in northern Italy.

The site will also have plenty of news about the F1 team during the 2009 season. For the first time, people will be able to check out the car telemetry readings just as the engineers do in the pits. And of course you can purchase all sorts of Ferrari merchandise.

Click here to check out the Ferrari website