Subaru shows good side of new 2012 Impreza

April 8th, 2011 by Darren Cottingham

Subaru’s new generation Impreza is preparing for its grand reveal at the upcoming New York International Auto Show where it debuts in the early hours of April 21 (NZ time). A teaser image has been released showing the 2012 Impreza in profile.

Little is known about the new Impreza at the moment but Subaru is claiming it has impressive fuel efficiency and the all-wheel drive sedan and hatch are totally new designs, featuring greater cabin space, major gains in interior design and refinement, plus new technologies.

Here in NZ, Wallis Dumper, Managing Director, Subaru New Zealand said, “We are very excited about the amazing stylish new Impreza, which will not only broaden Subaru’s appeal significantly, but offer a new level of interior quality, technology and the safety for which we’re famed.” Continue reading “Subaru shows good side of new 2012 Impreza” »

2011 Subaru WRX STI launched in NZ with auto box

September 15th, 2010 by Darren Cottingham

The 2011 Subaru WRX STI has been launched in NZ and for the first time is being offered with a automatic transmission.

It’s a sign of the times, with the new STI auto providing a solution for buyers who spend time in commuter traffic, but still want a performance car to do some weekend excursions or get leery on NZ backroads.

To enhance the automatic driving experience the STI auto comes with steering column mounted paddle shifters so manual gear changes can be made.

But Subaru has not forsaken its high performance roots either and the 2011 model year sees the return of an STI sedan model with a large boot mounted rear wing, which has not been available since 2007.

With the choice of a close ratio six speed manual and five speed automatic gearbox and sedan and hatchback bodies, the STI is now available in four different models.

“STI is still great value for money and should now appeal to more potential buyers,” said Wallis Dumper, the Managing Director of Subaru of New Zealand. “It gives us the opportunity to meet performance car buyers’ needs for daily ease of use in our bigger cities where most of our sales occur, but provides the enjoyment factor for weekends away or trips that have a great driving experience attached.”

At a launch price starting from $59,990 until the new GST regime kicks in the STI auto comes with 221 kWs at 6200 rpm from the 2.5 litre turbocharged quad cam Boxer engine, which produces 350Nm of torque between 3000 and 6000 rpm. The manual has the same 221 kWs of peak power at 6000 rpm but boasts a larger 407 Nm of torque at 4000 rpm.

The STI comes with Subaru’s programmed SI-Drive with its three different performance characteristics. The Intelligent mode with gentle response produces the best economy, while the Sport is ideal for daily use and Sport # (sharp) gives you the most direct throttle response and precise rev control across the entire rpm range. This is done by changing the behaviour of the electronic throttle control and the engine control unit.

Continue reading “2011 Subaru WRX STI launched in NZ with auto box” »

New 2011 Subaru WRX officially launched in NZ

September 10th, 2010 by Darren Cottingham

The 2011 model Subaru WRX received its official NZ launch at a special press event held in Auckland yesterday. The WRX, is 18 years old with the introduction of the 2011 model and is now a more direct sibling to Subaru’s flagship performance car, the STI, than ever before.

The Subaru WRX will now come with the same wide body styling of the STI and more importantly the same wide track suspension with wider tyres to produce greater stability, handling and road holding.

At a quick glance the WRX looks just like an STI, although keen Subaru fans will notice the rear wing on the hatch and sedan is not as big as the STI and the still generous wheels and tyres are “only” 17 inches in diameter.

“The WRX still offers the best bang for the buck in the performance car market,” said Wallis Dumper, the Managing Director of Subaru of New Zealand. “At $44,990 until the end of September its unbeatable value for money whether you want a sedan or hatch.”

Both the WRX sedan and hatch have the same design front spoiler which merges into the bumper and dark finish grille to produce a wide, low aggressive look. The car’s sides are highlighted by the wider flared wheel arches that lead to the sedan’s rear diffuser with centre rear fog light. Both hatch and sedan have four exhaust tail pipes. It is the same system as the STI.

WRX comes with a 195 kWs version of the 2.5 litre quad cam turbocharged Boxer engine and a five speed manual gearbox with Symmetrical All Wheel Drive. Maximum torque of 343 Nm is available at 4000 rpm. It is distributed by a Torsen rear limited slip differential and an open front diff.

Braking has been increased with larger 16-inch front calipers and pad return springs. The system has ABS with Electronic Brake-force Distribution (EBD) and Brake Assist (BA).

Continue reading “New 2011 Subaru WRX officially launched in NZ” »

Subaru makes record sales in New Zealand

August 18th, 2010 by Darren Cottingham

Subaru of America, Inc. posted its best July result in history with 23,983 sales — a 10 per cent increase over July 2009.

Year-to-date sales now total 149,943 compared with 115,145 through the same period last year — marking a 30 per cent increase.

The Subaru Outback continues to be the stellar performer for the company selling 9030 in July — a massive 82 per cent increase over July 2009.

In Canada, Subaru continues to be the fastest growing Japanese brand. Subaru Canada had its best ever July sales of 2336 vehicles, up 28.1 percent over July 2009. Year to date, Subaru’s sales in Canada have increased 31.8 percent this year over 2009.

Across the Tasman Subaru achieved all-time record July sales of 3253 vehicles, according to official VFACTS figures released.¨¨ Subaru sales were up 16 per cent for the month and the innovative Symmetrical All Wheel Drive brand has a 4 per cent share of the market year-to-date (YTD).

New Zealand is having an equally successful year, with sales for the first seven months to the end of July totaling 1251, a 60 percent increase over the 784 sold at the same time last year. This July’s sales were 42 percent in front of 2009, with 149 cars being retailed.

“Subaru’s strong success in New Zealand is due to the dedication and hard work of our dealer network combined with outstanding models such as the Outback and Forester. Our vehicles provide kiwi’s a mix of practicality, versatility and total driving confidence thanks to the invisible advantages of Subaru All Wheel Drive” says Wallis Dumper, Managing Director of Subaru of New Zealand.

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