Fast-developing vehicle brand Geely has appointed its first dealership prior to its February launch in New Zealand.

Silvester Motor Company has been selected to represent the Geely brand in Christchurch and the Canterbury Region and will be known as Silvester Geely.

“The opportunity to grow the Geely brand in Canterbury is a fantastic chance to utilise our knowledge and experience in the industry,” commented Donna Silvester, Dealer Principal of Silvester Motor Group. Our current franchise operation provides an excellent platform to launch what will be a serious contender in the new car arena. We look forward to embracing the opportunity and successfully introducing Geely to Christchurch. This will most definitely be an exciting year for the Silvester Group,” said Ms Silvester.

“The move is a further step towards the formation of an important new distributorship in New Zealand”, explained Scott Billman, General Manager of Geely Motors NZ Ltd. “We have received huge interest from dealers all over the country since news broke of our intention to launch Geely in New Zealand,” he said. “If anyone can judge the opportunity of the Geely brand in NZ it is those who have ownership in the motor industry”.

Mr Billman says the Silvester Group is an ideal fit with the brand.

Meanwhile on the world stage Zhejiang Geely Holding Group Co, Ltd, Geely’s parent company, has settled all commercial terms associated with the acquisition of the Volvo brand from the Ford Motor Company.

Silvester Geely will be supporting the Christchurch Lantern Festival and will have the all-new MK hatchback on display at the event in Victoria Square on 6 and 7 March as the Garden City celebrates the Chinese New Year.