
Kia has brought back its body bopping hamsters to push its cosmetically refreshed and mechanically upgraded 2012 Kia Soul which goes on sale in the States this month.
This time around the hip hop inspired hamsters find themselves in a dark, futuristic videogame world where the rodents turn the battle between alien robots and humanoids into a dancing frenzy. The soundtrack is provided by electro-pop group LMFAO’s hit, “Party Rock Anthem”.
“The success and popularity of the Soul continues to grow and attract new customers to the Kia brand, and with music playing an important role in our marketing efforts it is the perfect time for the hamsters to return for a third installment featuring the infectious sounds of LMFAO’s ‘Party Rock Anthem’ to highlight the 2012 Soul’s new attributes,” said Michael Sprague, vice president, marketing & communications, KMA. Read the rest of this entry »




and has been built to celebrate the 75th Anniversary of the classic 328 model. The original BMW 328 was a true success story for the German brand during the 1930s and was considered to be one of the finest-looking sports car of the era.


