The Cerato is proving to be the slow burner of the Kia range with another variant now on offer – a hatchback. The four-door hatch will join the sedan and Koup in the Cerato range. But there’s more to this story than just whacking a different body shape on to Kia’s well serving Cerato platform. Kia’s new hatchback represents its full-scale entry into the most popular and hardest fought market category in NZ. Facing down more established rivals like the Mazda3, Ford Focus and VW Golf is no easy task, so how can the Cerato hatch expect to hold its own? By implementing the same strengths that run throughout the entire Kia range, distinctive design, high equipment levels and aggressive pricing. Car and SUV spent some seat time in the new Cerato hatch LX to see if its got what it takes.
In the past few years Kia has become intensely design-focused with very good results and the Cerato hatch doesn’t let the side down. While it uses the same wheelbase as the sedan, the hatch body is 190mm shorter due to less rear overhang.
At the front the two variants look almost identical both using a chrome-ringed Kia corporate grille and recessed fog lamps in a wide lower air dam. From the A-pillar back the hatch is its own car and has been styled with a modern, sporty focus. Broad shoulders, an upswept window line and bulky bumpers give the Cerato hatch a wide, athletic look and genuine road presence. At the rear the angles sharpen, and there’s attractive features like large two-piece taillights, a hatch spoiler and a black plastic diffuser. Read the rest of this entry »