April 21st, 2011 by Car and SUV
The Cerato is proving to be the slow burner of the Kia range with another variant now on offer – a hatchback. The four-door hatch will join the sedan and Koup in the Cerato range. But there’s more to this story than just whacking a different body shape on to Kia’s well serving Cerato platform. Kia’s new hatchback represents its full-scale entry into the most popular and hardest fought market category in NZ. Facing down more established rivals like the Mazda3, Ford Focus and VW Golf is no easy task, so how can the Cerato hatch expect to hold its own? By implementing the same strengths that run throughout the entire Kia range, distinctive design, high equipment levels and aggressive pricing. Car and SUV spent some seat time in the new Cerato hatch LX to see if its got what it takes.
In the past few years Kia has become intensely design-focused with very good results and the Cerato hatch doesn’t let the side down. While it uses the same wheelbase as the sedan, the hatch body is 190mm shorter due to less rear overhang.
At the front the two variants look almost identical both using a chrome-ringed Kia corporate grille and recessed fog lamps in a wide lower air dam. From the A-pillar back the hatch is its own car and has been styled with a modern, sporty focus. Broad shoulders, an upswept window line and bulky bumpers give the Cerato hatch a wide, athletic look and genuine road presence. At the rear the angles sharpen, and there’s attractive features like large two-piece taillights, a hatch spoiler and a black plastic diffuser. Read the rest of this entry »
April 1st, 2010 by Car and SUV
‘Fortune favours the bold’ is how the old Latin proverb goes and Kia’s new Cerato Koup is attempting to prove a new relevance for the dated sentiment. The two-door coupe is a body shape that many carmakers have dabbled with in the past but in the current economic climate are weary of. Kia has recognised a gap and seen an opportunity to reinforce the message of its Soul model — that Kia now makes design-focused vehicles. The Koup represents Kia’s first foray into the two-door sports car market and while there is little doubt it’s a ballsy move, is it one that will see fortune follow? Car and SUV got the tyres spinning on the low-slung Koup to find out the bottom line.
Exterior styling is without doubt the Koup’s biggest strength and even the harshest badge snob will admit it’s a handsome machine. The Koup is lower, shorter and lighter than the four-door Cerato sedan on which it’s based and shares a single body panel — a scalloped bonnet. The ascending beltline, high rear deck and low roof give the Koup genuine presence and an athletic stance. The aggressive styling kicks off from the front with Kia’s corporate grille sitting above a gaping lower bumper inlet and fog lamps. Out back, flattened rear lights and a pronounced boot lip draw the eye, with a twin exhaust tip blowing out street cred. The sporty look is finished off with bespoke silver/black 17-inch alloys that highlight the black exterior trim. Overall, the Koup’s styling is boldly unique and works as a rolling billboard to inform the world just how far Kia has developed.
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