Changing brand perception isn’t an easy task; consumers often have strong mental associations that can be difficult to break down. Suzuki is well known by most for its motorbikes and successful range of small cars like the Swift. But Suzuki decided a few years back that this image wasn’t enough and it wanted to be seen as a full strength carmaker. The only way Suzuki could see to show it’s a heavy hitter was to move up a weight division into the mid-size sedan segment. Now, after learning the ropes with a series of concept cars Suzuki has unleashed the production version of its Kizashi sedan for the NZ market. But will it have the deft moves and raw firepower to trouble the established journeyman of this hard fought category? Car and SUV spent some time ringside with the Kizashi Limited and the Kizashi Sport to find out more.
So how does it look?
The Kizashi’s Euro-inspired styling is athletic and handsome with a strong road presence and clever branding. A large Suzuki logo is framed at the front by a wide mesh grille and large HID headlights. A curved bonnet pushes back into lean shoulder lines and thick C-pillars add to the muscular look. But it’s the Kizashi’s rear design which is most distinctive with its curved boot lid, wrap around taillights and integrated stainless steel exhaust covers that pay homage to Suzuki’s motorcycle designs. The stumpy boot and minimal rear overhang help make the Kizashi look compact but boot capacity is surprisingly large at 461-litres.