The new Kia Sportage has been awarded the International Truck (SUV) of the Year 2011 at the recent Detroit Motor Show.
Winning the award saw Sportage beat off heavyweight challenges from Jeep, BMW, Ford, GM, Toyota and fellow Korean manufacturer Hyundai.
The ICOTY jurors were apparently swung by the package offered by the Sportage, including the distinctive styling and modern technology, which features the exclusive DynaMax AWD system.
The ICOTY jury consists of 12 diverse automotive writers and editors who represent leading and respected US automotive publications. Completed voting ballots are sent to J.D. Power and Associates for final tabulation and verification.
Winners are judged based on lifestyle compatibility, with jurors considering a number of lifestyle attributes, including appeal to men and women, head-turning ability, environmental friendliness, style and performance, being affordable and practical, grocery-getting potential, safety and dependability, being fun and cool, ability to be considered a status symbol and a vehicle consumers would be proud to drive and be seen in. The new Sportage scored highly in all categories.
The accolades support growing consumer demand for the Sportage in the New Zealand market, where it went on sale successfully in the second half of 2010 with dealers experiencing very high levels of enquiry and demand, which continues into 2011.
Todd McDonald, General Manager of Kia Motors New Zealand, says there is no doubt that New Zealand customers would agree with the international jury.
“Based on current dealer demand we anticipate that Sportage will continue to feature strongly throughout 2011, indicating that New Zealanders are recognising the design, technology, safety and exceptional value that Kia presents in the local market.” he says.
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