Porsche has never been a high volume automaker, and it probably never will be. But Porsche management feels it can go better than the disappointing 75,200 sales it had last year (ending July 2009), but the potential increase may be larger than many expect. Porsche CEO Michael Macht said in a recent interview that he believes Porsche could sell 150,000 vehicles per year, but sales won’t double on the backs of the current model range.
There are currently five vehicles in the Porsche lineup, with the four-door Panamera being the newest. Getting to 150,000 units would mean Porsche would have to create some all-new models. One way Porsche could increase volume is to finally build an entry-level sub-Boxster roadster that has been rumoured on several occasions over the past few years. The base model Porsche could bump sales by a considerable amount, but even more vehicles could be on the way.
One vehicle that Porsche is working hard on still has some time before it could affect production totals. Macht says the company is working an electrically-powered Porsche, but the automaker won’t release a battery-powered vehicle until it could recreate the sporty driving characteristics of Porsche’s petrol-powered vehicles.
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