“Don’t call it a comeback, I’ve been here for years” is how the famous LL Cool J rap lyrics roll and today they ring true for car brand Renault who has unveiled a bold strategy for increasing sales in the NZ market.
After minimal sales in New Zealand last year, Renault is punching off the ropes and expanding its model range with vehicles positioned in very different core market segments. Renault’s offerings will include the new Fluence sedan, Megane Hatch, Megane Coupe-Cabriolet and the Koleos SUV. The new-to-NZ models were unveiled as part of a press event held in Auckland yesterday.
The models have just gone on sale as Renault adopts “Drive the Change” as its brand positioning statement, a phrase to reflect its new direction into the NZ mainstream motoring environment.
“Drive the Change” expresses the fundamental values of the Renault business culture – enthusiastic, innovative and human,” says Renault Cars General Manager, Stephen Kenchington. “Renault is investing proactively for growth with the all-new European styled and engineered Renault Mégane Hatch, the segment-reshaping Fluence Sedan, and stylish and chic glass-roofed Mégane Coupé-Cabriolet and Koleos SUV.”
“For the ultimate in European enthusiast sports machines, Kiwi drivers will be offered the visually exciting, muscled and toned new Mégane RS 250 Cup or Cup Trophée models. These will re-set the benchmark in terms of performance, equipment, attainability, as well as head-turning good looks that really stand out.” Continue reading “Renault stages bold comeback into NZ market” »