Ram range boosted by 1500 Mossy Oak hunting edition

October 27th, 2011 by Darren Cottingham

Ram continues to expand its range of brawny pickup trucks with more special editions and extra models over in the States.

Next year the popular Power Wagon line will be expanded with the addition of ST and Laramie trim levels. ST guise is a no frills specification designed for companies and government agencies that need a rugged truck without too many luxuries.

The Laramie trim rolls includes leather seats, a premium audio system and plenty of wood-grain in the cabin. The exterior of the truck is treated to body-color fender flairs and chrome mirrors and bumpers.

Ram also plans to roll out a 1500 Mossy Oak Edition (pictured). Those readers into hunting may recognise the Mossy Oak brand name as one of the leading companies in the camouflage industry. This new addition will will boast a tub liner and a tail gate wrapped in the Mossy Oak Breakup Infinity camo pattern. In the cabin the treatment continues with door panels finished in camo, and the Mossy Oak logo embroidered on the seat headrests. With all that camo trim the only risk is that your truck will get shot by accident. The Ram 1500 Mossy Oak Edition will cost USD $39,910 ($49,800 NZ). Continue reading “Ram range boosted by 1500 Mossy Oak hunting edition” »

Chrysler turning its back on Hemi branding

July 8th, 2010 by Darren Cottingham

Chrysler has introduced muscular V8 engines carrying the Hemi moniker twice in the last fifty years, and is now reportedly preparing to once again cut down the Hemi name. It’s all about marketing in this time of green credentials and eco awareness and the Hemi needs to be rebranded.  Dodge vehicles and Ram trucks will still unashamedly use the Hemi engine, and it will continue to be available in some Jeeps and the Chrysler 300, but it will be downplayed as a mere “5.7-litre V8” in those brands. So the Hemi engine will still be available in the cars where it’s not a massive selling point.

According to The Wall Street Journal, the Hemi’s Multi-Displacement System will also be given more marketing angle at talking up the engine’s fuel-saving abilities. With Chrysler’s V6 finally becoming fully competitive with Ford and GM combined with a desire by the new management to bulid a more refined and efficient image, it seems that the iconic motor will be waiting behind the scenes. Who knows what the future holds for the big Hemi, but for now it lives on.

Ram Kentucky Derby Commercial

June 14th, 2010 by Darren Cottingham

Commercial for Ram trucks for 2010 Kentucky Derby.

Dodge Ram Hemi heavy duty

December 21st, 2009 by Darren Cottingham

The all-new Dodge Ram heavy duty with a 345 horsepower, 5.7L Hemi magnum

Dodge Ram Cummins Turbo diesel 1989

December 21st, 2009 by Darren Cottingham

When the going gets tough, the tough gets going – Dodge Ram Cummins Turbo diesel

Dodge Ram 2009 with more power and storage

December 21st, 2009 by Darren Cottingham

Dodge Ram 2009: not a minivan but a truck

Dodge Ram Quad Cab 1998

December 20th, 2009 by Darren Cottingham

The new Dodge Ram Quad Cab – the rules have changed

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