The all new Alfa Romeo Mito is ready to roll in the NZ market and pricing details have just been released. The MiTo is launched in New Zealand in one version only, the high specification 114 kW MiTo Sport priced at $44,990 plus statutory charges and delivery.
Although Alfa Romeo has had small cars in the past, most famously the Alfa Romeo AlfaSud which started a line of cars that lead to the Alfa Romeo 147 in today’s range, the Alfa Romeo MiTo is significantly different in its positioning from previous models. Not only is it in the market sector below the AlfaSud and today’s 147, but also unlike the AlfaSud, which is was designed to compete mass market, every element of the MiTo places it firmly at the premium end of its market sector.
The turbocharged 1.4 litre MiTo Sport accelerates from 0-100 kmh in 8 seconds, and continues to a top speed of 215 kmh, offering a combined fuel figure of 6.5 litres 100 km.
Alfa Romeo’s DNA system is another first for the class. A three-position switch, situated beside the gearlever, alters the throttle response and steering set-up for different driving environments — Dynamic, Normal and All Weather.
Driver and occupant safety is addressed with the specification of seven airbags including front airbags, window bags, sidebags and driver’s kneebag work with Alfa Romeo’s Self Aligning Head Restraint.
The MiTo comes standard with Trip computer, cruise control, aircon, remote locking and boot release, steering wheel audio controls, front armrest with locker, leather steering wheel, VDC with hill holder, front electric windows, DNA and a premium six speaker audio system headlining the standard equipment package.
Further equipment unique to the Sports model includes Blue&Me Bluetooth telematics with a USB connection, climate control air conditioning, sports bumpers, spoiler and pedals, rear parking sensors, Brembo Brakes, auto wipers, lights and interior mirror as well as front fog lights as the headlines in its standard equipment list.
The Alfa MiTo is being launched into a segment dominated by the Mini. The Italian sporting car company is planning to challenge leading rivals with the MiTo’s combination of fresh design, good specification and value for money proposition.
“The moment is right to introduce a new sporty compact to the sector,” says Lawrie Malatios General Manager for Alfa Romeo in New Zealand. “Cool, young drivers will relish the choice and excitement that this new model — a real driver’s car — brings. Keen pricing, Alfa’s evocative heritage and the MiTo’s good looks mark it out as a genuine contender within this competitive sector.”