In a reversal of form and by a margin of just 407 vehicles, the BMW X1 has fended off the Audi Q5 to be Europe’s highest-selling premium SUV for the first six months of 2010. BMW gladly sold 44,067 units of the X1 from January to June, compared to 43,660 units of the Q5.
The Volvo XC60 (29,616 units), Land Rover Freelander (20,138 units) and the BMW X5 (16,565) were the others in the five top selling SUVs in Europe for that time period.
Sales of the X1 have certainly not slowed down and the X1 is the cheapest vehicle in the top five premium SUVs which has clearly helped.
However, the list could get quickly rewritten once 2011 model year vehicles go on sale. This new breed could include X1 competitors from Mercedes-Benz, along with the Audi Q3 and Saab 9-4X. The MINI Countryman may also steal some customers away from the X1, even though it may not be labelled a premium SUV.