First there were the days of Kia vehicles being a no-frills low cost alternative to the major Japanese brands, but that didn’t last. Kia then became a genuinely viable option against Japanese competitors albeit at a lower price point. But Kia isn’t content just to stop there and with models like the new Optima it’s making an ambitious play at moving ahead of the pack. However, getting the formula exactly right in medium sedan segment comes with a high degree of difficulty. Medium sedans aren’t increasing in popularity in this country so Kia is hedging its bets with a single model offering; the well equipped EX. Does this Korean cruiser have the mechanical package to back up its striking looks? After a week piloting the 2011 Optima, Car and SUV thinks so – here are the reasons why.

Exterior Design – Dead Set Stunner
The Optima’s dimensions and wheelbase are larger than its predecessor but its styling is much tighter. There’s plenty of Euro influence, from the chrome trim around the window line to the vents on the front wheel guards. The Optima also showcases the best elements of Kia’s current design language lead out by the now distinctive ‘tiger nose’ grille. Bordered with chrome the grille sits above a wrap-around lower intake, recessed fog lamps and LED running lights. A coupe-like roofline and scalloped lower door panels define the Optima’s flanks. Upswept C-pillars and an advanced stance finish off the dynamic bodywork.  Filling the guards are distinctive 18-inch alloys retained from the concept version of the Optima, they will divide opinion but are unique and certainly add extra bling. Continue reading “Kia Optima EX 2011 Review” »