Ford Territory now joins Mondeo, Focus and Falcon in using the Ford Transparent Pricing strategy. Pricing of the award winning SUV is now structured in a way that provides greater transparency so the recommended retail price is a more realistic reflection of what the customer will actually pay for the vehicle.
The new prices for Territory product are:
|Territory TX RWD||$42,990|
|Territory TX AWD||$48,490|
|Territory TS AWD||$51,990|
|Territory Ghia AWD||$57,990|
|Territory Ghia Turbo AWD||$63,990|
This pricing strategy was initially applied to the new Ford Mondeo on its introduction to the New Zealand market in late 2007 and then to the Focus and Falcon following their product launches in June this year. It has been well received by dealers and consumers and the next step of rolling out the structure is to apply it to the Territory, says Richard Matheson, Managing Director of Ford New Zealand.
“The application of this pricing structure to the Mondeo was really just a test. But it has been embraced by the dealer network and consumers and the introduction of the new Falcon and Focus this year provided the perfect opportunity to extend the structure to other product,” says Matheson.
“We believe the time is right to now apply the pricing structure to the Territory. In doing so, we are creating a less complicated, more positive sales experience that gives customers the best possible value up front.