New transparent pricing for Ford Territory in New Zealand

December 27th, 2008 by Darren Cottingham


Ford Territory now joins Mondeo, Focus and Falcon in using the Ford Transparent Pricing strategy. Pricing of the award winning SUV is now structured in a way that provides greater transparency so the recommended retail price is a more realistic reflection of what the customer will actually pay for the vehicle.

The new prices for Territory product are:

Territory TX RWD $42,990
Territory TX AWD $48,490
Territory TS AWD $51,990
Territory Ghia AWD $57,990
Territory Ghia Turbo AWD $63,990

This pricing strategy was initially applied to the new Ford Mondeo on its introduction to the New Zealand market in late 2007 and then to the Focus and Falcon following their product launches in June this year. It has been well received by dealers and consumers and the next step of rolling out the structure is to apply it to the Territory, says Richard Matheson, Managing Director of Ford New Zealand.

“The application of this pricing structure to the Mondeo was really just a test. But it has been embraced by the dealer network and consumers and the introduction of the new Falcon and Focus this year provided the perfect opportunity to extend the structure to other product,” says Matheson.

“We believe the time is right to now apply the pricing structure to the Territory. In doing so, we are creating a less complicated, more positive sales experience that gives customers the best possible value up front.

Hyundai NZ boss speaks out against Road User Charges

July 8th, 2008 by Darren Cottingham

Philip Eustace, Executive Director Hyundai Motors New Zealand was outspoken today against the latest Road User Charges rise.

“What we would like to know is how does the government justify the charge increase when fuel costs have dramatically increased over the last six to 12 months?” Says Mr Eustace.

“On the one hand they are trying to promote the use of small and medium diesel segment cars, yet with this latest increase in RUC and the rising cost of diesel it’s making a joke of their strategy.”

He went on to say, “As far as the 15% rise on trucks goes, that cost will be passed on to the public by all transport providers. This will eventually be passed on to all goods and is ultimately putting yet more financial pressure on New Zealand families.”

“Given that diesel cars have around 30 percent better fuel efficiency, this could be seen as cynical action to ensure there is no loss in tax revenue given the tremendous growth in diesel passenger car sales.”

“Ultimately, we believe it is the right time to address the tax collection via RUC’s and perhaps a full review is warranted, with the road tax instead being collected at the pump like petrol is.”

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