Ford Reveals Stylish New Fiesta; Advanced Technology Includes SYNC and 1.0-litre EcoBoost Engine

September 11th, 2012 by Karen Joy Provo

  • Ford unveils dynamic new Fiesta with sharper design and exclusive features
  • Redesigned Fiesta delivers cutting-edge technology including Ford SYNC voice-activated connectivity system
  • Fiesta will be equipped with the award-winning 1.0-litre EcoBoost petrol engine to deliver expected best-in-class fuel economy

The new Fiesta will be on stage tomorrow in Amsterdam at Ford’s special “Go Further” product event hosted by Ford President and CEO Alan Mulally and attended by 2,500 dealers.

New Fiesta delivers an advanced package of technologies including voice-activated in-car connectivity system Ford SYNC. Making its way to the Asia Pacific and Africa region, it will also be equipped with the acclaimed 1.0-litre EcoBoost petrol engine to deliver expected best-in-class fuel economy.

“Fiesta has been one of the world’s best-loved small cars across five decades, and the sporty appeal of the last generation Fiesta inspired real passion among global compact car customers, contributing to its status as the world’s most successful small car,” said Martin Smith, Ford of Europe executive design director. “We had to keep that vital part of Fiesta’s make-up – but we also wanted to give it a more sophisticated look.”

The new Fiesta marks the latest chapter in the journey of the popular small car. Ford launched the first Fiesta in 1976 and has since sold more than 15 million models around the world. New Fiesta features design cues inspired by the latest Ford global design language and concept vehicles.

The Fiesta’s face is dominated by a trapezoidal front grille, bracketed by laser-cut headlamps with daytime running lamps that use LED technology, and features a power-dome bonnet design. The redesigned Fiesta also delivers a harmonious and ergonomically optimised interior.

Fiesta follows Ford’s approach of democratising technology – bringing advanced features to a greater number of drivers.

Ford SYNC in-car connectivity system delivers an unprecedented level of connectivity, enabling owners to voice-activate phone calls and music selection from devices connected via Bluetooth or USB.

The 1.0-litre EcoBoost petrol engine is the 2012 “International Engine of the Year” and is expected to deliver best-in-class fuel economy.

Ford will reveal more details about the new European Fiesta range at the Paris Motor Show in September.

Fresh-faced Ford Fiesta ST concept revealed

September 15th, 2011 by Darren Cottingham

Following on from the reveal of the new Focus ST (read news), Ford has backed it up by showing off its new Fiesta ST concept.

The younger brother to the sporty Focus has been unveiled at this week’s Frankfurt Motor Show and shares much of the character of its larger sibling. The Fiesta ST has been revealed with a production-ready look and Ford is “seriously looking” at putting it into full production.

As a hotter version of current Fiesta the ST concept gives Ford fans a glimpse of the new styling direction for the entire Fiesta model range. Under the bonnet there’s Ford’s 1.6-litre turbocharged EcoBoost four-clinder engine sending power to the front wheels. Output is a healthy 135kW with 240Nm of torque. Shifting the gears is a six-speed manual box and 0-100km/h sprint time is expected to be less than seven seconds. Continue reading “Fresh-faced Ford Fiesta ST concept revealed” »