Subaru Unveils Full Paige Advert

March 4th, 2011 by Tim Grimley

Over the last couple of months, I’ve begun dabbling in that coolest of sports, surfing. As is the way of these things, I watched someone younger, more talented and infinitely more physically attractive than myself make it look very easy one day and thought “Yes, I need a bit of that action”. So with the help of Muriwai Surf School and my friend/personal surf Yoda Daniel, I’ve been grabbing a board, heading out into the sea and joining the ranks of people taking sick rides on knarly left hand breaks. Dude.

Full Paige Advert

Or rather I haven’t. While others are merrily catching waves, I spend most of my time thrashing around in white water trying to work out which foot should go at the front. On the few occasions where I do manage to haul myself into an upright position, there is a rapid transition to a face-first dismount capable of making passing fish wince. In short, I am not a good surfer.

The strange thing is that I really don’t care. By nature I’m not what you would call a good loser and this level of epic failure is more normally met with toys being despatched from pram and me going home, but somehow with surfing it’s different. Sure I’d rather be one of the chiselled beach-God brigade to whom hanging ten comes as naturally as taking their next breath, but it doesn’t bother me to be the incompetent guy who looks like he’s been poured into a wetsuit three sizes too small either.

Surfing it seems, is not all about the end result, but rather the joy of simply doing it in the first place. And with that in mind, I don’t think it is entirely co-incidental that Subaru have decided to pick Kiwi pro-surfer Paige Hareb to be the face of their Impreza range. Continue reading “Subaru Unveils Full Paige Advert” »