Mini has just released details of an aggressive new pricing strategy spanning most of its NZ model range. The entry price for a new Mini will now start at $27,900 and the recommended retail price of most new models will be reduced by between four or five thousand dollars.
This new competitive pricing will make Mini a more accessible option for those looking at purchasing a small, economical hatch in the NZ market.
“This price realignment will mean many more Mini fans can share in the dynamic go-kart like driving experience of this premium small car,” said the Managing Director of BMW Group, Mark Gilbert.
“Mini is renowned for its fun to drive and playful, boundary pushing nature, and is one of only a few brands which has an iconic 50 year plus heritage. Most people have a special memory or experience with Mini and this will give more motorists the opportunity to re-engage with their Mini experience.”
The entry model to the range, Mini Ray, is powered by a 1.6-litre petrol engine and weighs just 1135kg. Fuel economy is frugal at 5.4-litres per 100km combined. Continue reading “Mini slashes pricing on most NZ models” »
Then in 2001 BMW reinvented the Mini in a modern form, some people weren’t so hot on it, many others were, but we all got used to this new Mini and grew to accept it. Now, in an understandable effort to broaden its model range and appeal, Mini has launched its new Countryman. With four doors and significantly larger dimensions it comes asking new questions of the public. Can people accept that Mini as a company is more than just one model with different variations? Can the Countryman be a viable option for practical-focused families and modern lifestyles? Will it still retain enough appeal for Mini enthusiasts and offer traditional go-kart-style driving dynamics? Car and SUV strapped into Mini’s top spec Countryman ALL4 in search of the answers.
based on the Mini Countryman. It’s equipped with a 1.6-litre turbo engine derived from the Mini production models, which was developed by BMW Motorsport for use in a series run according to FIA Super2000 regulations, including the World Touring Car Championship. Beside its works involvement with the Mini John Cooper Works WRC, Prodrive is also supplying customer cars to private rally teams.
Marking a new chapter in the evolution of Mini as a brand, the Countryman is more than four metres long with four doors, the option of four or five seats and a four wheel drive option called “ALL4″.