January 21st, 2011 by Darren Cottingham
Mika HÃ¤kkinen is a name well known to many of us, he’s the ice-cold two-time Formula One World Champion. He’s also a Finland native, which means the man knows how to handle a vehicle in almost any weather conditions. Mercedes-Benz has caught up with the ex-champion and hired his services to drive in a new ad showing off its 4Matic all-wheel drive system.
In the advertisement clip, HÃ¤kkinen finds himself on a snowy road in an E350 wagon when he rolls up behind an old SL. The driver of the SL is just not moving quick enough for Mika, and upon passing the classic Merc, he is greeted with the face of a familiar foe. You probably don’t need two guesses to work out who it is but we won’t spoil it for you.
Check out the Mercedes-Benz’s “Sunday Driver” advertisement clip below. Continue reading “Mercedes-Benz puts old foes back together for new ad (+video)” »
December 7th, 2010 by Darren Cottingham
It’s been over a year since the Mercedes-Benz SLR McLaren was officially discontinued, but the hard hitting machine just won’t die and is back for one last fright. Around 2,000 examples of five different variants of the supercar were built over the course of five years of production. The SLR was the final love child of the Mercedes-Benz and McLaren partnership and since its farewell the companies have gone their separate ways, on the track and off. Since the seperation both parties have stayed busy but now it’s time for one final celebration of the SLR.
Apparently what you see in the image above was created by McLaren as an aftermarket kit for existing models and unveiled at the recent Essen Motor Show, this McLaren Edition SLR packs revised aerodyanamics, steering, suspension and interior tweaks. The result is an exclusive encore for the exotic beast with only 25 examples on offer.
November 9th, 2010 by Darren Cottingham
Mercedes-Benz has now officially confirmed rumours that its CLS Shooting Brake concept, is heading into production. First shown in China earlier this year, the shooting brake model with the sloping tail end will use the same platform as the second generation CLS sedan and will go to market in 2012.
The CLS Shooting Brake will be built at the Mercedes-Benz Plant Sindelfingen on the same production line as the CLS and the E-Class Sedan.
Very little info on the new model has been officially released but it’s safe to assume that the Shooting Brake model will more or less carry the same lineup of gasoline and diesel engines as the new CLS sedan. The CLS Shooting Brake range should also include a flagship AMG model powered by Mercedes’ new 5.5-litre twin-turbocharged V8 pumping out at least 536-horsepower.
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars made the big announcement and said, “The CLS still makes waves with its fascinating design and wows customers for our brand. With the new generation of the CLS we expand our pioneering role in this segment. We aim to extend this success story with the CLS Shooting Brake and complement our product portfolio with another appealing model. This car is based on the great tradition of a stylish, cultivated sportiness which has always characterised the great Mercedes Coupes, and it takes this unique legacy an exciting step further. At the same time it points the way towards the future design idiom of Mercedes-Benz.”
The production version of the CLS Shooting Brake will most likely make its world premiere at a major motorshow event either late next year or early 2012.
November 9th, 2010 by Darren Cottingham
If you’re an Aucklander there’s times when it feels like the Sky Tower is constantly watching you, it’s always there and always hard to miss. Now it just got even harder to ignore because Skycity has got festive early this year and hung a brand new Mercedes-Benz C200 CGI Sport Edition on the side of the Sky Tower, 90M off the ground, in the run up to Christmas. The German machine will be won in an on site promotion. The Mercedes also makes up the ‘stem’ of a giant Christmas tree wall papered to the tower.
Skycity isn’t stopping with merely hoisting a car 90 meters straight up, there will also be a giant Christmas tree in the main Atrium and a full colour laser light show every night from 8 November to 12 December on the side of the Sky Tower.
How exactly did they get the car up there? For the answers check out the handy bullet points below and a video of exactly how it went down… or up, rather. Continue reading “Mercedes-Benz C200 parked 90m up the Sky Tower (+video)” »
October 11th, 2010 by Darren Cottingham
Apple continues to push its products into various applications and in-car integration keeps marching ahead. Since its introduction, automakers have been paying close attention to the iPad with Hyundai planning to use the device as an owner’s manual in high-spec vehicles, while Chevrolet, Ford and Volkswagen have all developed apps for it, and BMW has gone further introducing an in-car docking system for the tablet.
Not to be out done, Mercedes-Benz has just announced plans to create its own headrest-mounted iPad docks. The units will allow rear passengers to use and charge iPads while cruising in the Merc, while those up front can focus on actually driving and pretending not to be disturbed by the pushing on their headrests. The big question is if it will ever really take off?
October 8th, 2010 by Darren Cottingham
TV ad for 2012 Mercedes-Benz CLS
September 29th, 2010 by Darren Cottingham
It’s probably one anniversary you can afford to forget, but that doesn’t make it any less important – the airbag has turned 30. Daimler is officially celebrating the airbag’s 30th anniversary and wants to tell everyone about it.
Three decades ago, the very first production car with the life-saving safety tech rolled off the production line, this began an industry-wide push for ever safer vehicles. That first airbag-equipped car was an S-Class sedan, and Mercedes-Benz claims it put a grand total of 13 years of research and development into the project before it even hit the street.
Thirty years later the airbag has saved over 28,000 lives since the technology was first introduced — and that’s just in U.S.A. These days, you’d be hard pressed to find a vehicle without at least some form of airbag, and Mercedes-Benz says that all of its products have featured a standard driver airbag since 1992. Blow up the balloons and pop the champagne.
August 26th, 2010 by Darren Cottingham
David Coulthard puts the Mercedes-Benz SLS AMG through its paces