Top marks to Leonie Morris who, only this week, decided to put herself and her recently established gaggle of girly gobshites, Feminist Action, into the media crosshairs. Thanks to her recent tirade on the sexist and offensive nature of Tui beer commercials, she has set herself up as the softest target of 2012 for unloading a few rounds of literary ammunition into.
And it would be all too easy for me to join in the massacre; after all a stroppy bra-burner daring to challenge a laddish attempt at using a few pretty young things to sell ale is pretty much what columnists pray for at bedtime each night. Unfortunately while there is nothing I’d like more than to fire off a volley or two, there is a rather more serious issue to address.
You see it turns out that womenfolk have actually suffered quite a bit over the years when it comes to equality. Of course, back in the day when we were required to carry clubs and fend off various sabre-toothed nasties, their general lack of physicality in comparison to the male of the species meant they were better employed staying close to the cave, popping out sprogs and peeling mammoth. But as society evolved and brains rather than brawn became the driving force of our civilisation, we were slow to recognise that women could compete on at least an equal footing to men.
Rights on voting, property, religion, employment, public service and other such worthy causes have had to be fought for and it is only through the actions of Continue reading “Minor Morris Irritation Is Tui Important To Ignore” »