It’s about time we got the Kuga, but I didn’t used to think that. To be honest, I was wondering whether we need yet another compact SUV. Now I’m certain we do. The Ford Kuga entered into my world last week, put a smile on my face within 30 seconds and now I want one.
It’s not something I say often about the cars we get to drive. A car is a personal decision and of all the cars I’ve driven (many hundreds) there are probably only 15-20 that I would consider based on performance/value/gut feeling. Notable examples include the Lotus Elise, the Audi S5 and FPV’s F6. They are cars which also made me smile, and the fun derived from the dollars spent comes in great surpluses.
Why is the Kuga favourable to me, then, given that I don’t need all five leather-clad seats (the front two of which have 5-stage heating), I only drive 3km to work on 50kph roads and with my child-free life I rarely need to carry anything more than some light shopping? It’s because Ford has captured some of the visceral essence of the fun of driving in a car that screams practicality.
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“This is big news for us and we’re very excited,” said Chris Masterson, Marketing Manager, Ford New Zealand. “The Kuga has done very well in Europe since its introduction in 2008, often topping sales charts. Locally, the small SUV market has seen substantial growth in the last few years and now with a European-proven design we have a highly compelling offer for customers in this market. As an attractive, well-designed and fully-capable crossover vehicle, the Kuga Titanium will be hard to beat. Customers will be impressed, as will our competition.”