Jaguar F-Type convertible 2014 review

March 19th, 2014 by Robert Barry

FType rear 3:4

It has been a long time coming but the new Jaguar F-Type convertible is absolutely the spiritual successor to the iconic E-Type roadster which was first launched in the 1960’s.

It’s about time.

The Jaguar XJ-S which saw the light of day in the 1970s was to big and too heavy to be a proper sports car, it was more a grand tourer, as was the 2+2 XK coupe and convertible, the second generation of which remains in production today. Continue reading “Jaguar F-Type convertible 2014 review” »

F-TYPE Sports Car Due Next Year

April 9th, 2012 by Karen Joy Provo

Jaguar’s all new sportscar – the F-TYPE – based on the C-X16 concept, will go into production and be on sale in the northern hemisphere summer of 2013.

“We showed the C-X16 concept in September last year,” said Adrian Hallmark, the Global Brand Director for Jaguar Cars. “The reaction to it has been so positive that we’ve accelerated our development of an all-new Jaguar sports car.

“That car will be called the F-TYPE, and it will be unveiled in production form later this year. The core appeal of Jaguar’s cars is their sporting heart, and that heart will beat stronger than ever before in the F-TYPE. Its development is a vivid representation of the confidence and ambition of the Jaguar brand, and the desire amongst our engineers and design team to produce a world-leader in a market segment that we have been absent from for too long. But no longer – the F-TYPE is coming.”

Utilising Jaguar’s industry-leading knowledge of all-aluminium construction, the F-TYPE will launch as a convertible, and a strict two-seater with the focus uncompromisingly on delivering driver reward. A range of petrol engines will be available – including a new power plant family – and all will deliver stunning sports car performance.

Today also marks the point that the F-TYPE’s rigorous development schedule moves to final on-road testing, with engineering prototypes now leaving Jaguar’s Castle Bromwich plant – the same plant at which the production cars will be built.

Ian Hoban, Jaguar’s Vehicle Line Director said: “The engineering development of the F-TYPE has focused on delivering a heightened level of dynamic driving reward. We are excited about our progress to date and are looking forward to soon being able to demonstrate what we have achieved.”

Ian Callum, Director of Design, said: “A true sports car needs to be pure in both its purpose and its form; to have the opportunity to produce such a car for Jaguar has been a privilege both for me and for my team. The C-type, D-type and E-type Jaguars were all sports cars that held true to this principle in their era, and the F-TYPE will hold true to that same principle in its time, a time that is soon to arrive.”

The F-TYPE will join Jaguar’s existing range of cars – the XF saloon and Sportbrake, XJ saloon and XK coupe/convertible. Full F-TYPE technical and range details will be announced later in 2012. It will go on sale in mid 2013.

Discovery makes a million

March 2nd, 2012 by Karen Joy Provo

The one millionth Land Rover Discovery has been produced at Jaguar Land Rover’s Solihull manufacturing plant in the UK West Midlands.

To showcase the Discovery’s unique versatility and breadth of capability the millionth vehicle is embarking on a “Journey of Discovery” expedition from its birthplace in Birmingham, UK to one of its fastest growing markets, Beijing in China.

A team of four Land Rover Experience experts will tackle all weather, all terrain in the one millionth Discovery through 13 countries 12,865 kms in 50 days.

The expedition aims to raise £1million for the International Federation of Red Cross and Red Crescent Societies (IFRC) in Land Rover’s most ambitious fundraising project ever (www.landrover.com/million)

The millionth Discovery is a significant milestone for the UK car industry, with its global sales up by 16% year on year, with 83% of production being exported overseas.

The 50-day “Journey of Discovery” will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April.

Production of the 1,000,000th Land Rover Discovery comes 23 years after Land Rover introduced its original model. Since it first came to market as a third model to sit between the luxurious Range Rover and the rugged Defender, it has carved its own market segment and become an international success story.

Discovery has picked up more than 200 awards around the world and last year saw record sales of almost 45,000 units across 170 worldwide markets. It also stands as an excellent example of UK design, engineering and manufacturing, with 83 per cent of production being exported from its West Midlands manufacturing base.

The Land Rover Discovery is one of the world’s most practical vehicles – it can seat seven passengers, has a load space volume of up to 2,500 litres and is packed with technology including Land Rover’s award-winning Terrain Response System, which adapts the vehicle to respond to differing terrains and driving conditions including snow and sand.

The success of the Discovery alongside other Land Rover models has helped to create a positive momentum at the company’s Solihull operations. The facility now employs around 6,000 people following a recruitment drive launched six month ago, boosting the workforce by 20% to support its expansion plans.

Alan Volkaerts, Operations Director, Solihull Operations said: “Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I’d like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today.

I am very pleased to tell you that their numbers are also growing. The success of the Discovery, and of Jaguar Land Rover, means that we are coming to the final stages of a major recruitment drive to fill more than 1,000 new positions here at Solihull, as Jaguar Land Rover embarks on its most ambitious growth plan for many years.”

The ‘Journey of Discovery’ began at a special event for employees at Jaguar Land Rover’s Solihull manufacturing facility, where the Discovery is built. The vehicle was bid farewell by a reception that included some famous explorers and adventurers. All of whom have put their faith in the Discovery in some of the world’s most challenging environments. Those who attended included Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders.

The challenge follows in the tyre tracks of ‘The First Overland Expedition’ of 1955, in which a team in Series 1 Land Rovers set out from Birmingham to Beijing. That expedition had to divert to Singapore, but in the spirit of the original challenge the Discovery will be crossing many of Land Rover’s major markets including the UK, Russia and China.

Phil Popham, Group Sales Operations Director., Jaguar Land Rover said: “Discovery is an extraordinary vehicle and it deserves to be unleashed on an extraordinary journey. There is no better vehicle to tackle all weather, all terrain than the Discovery 4. This gruelling expedition will be visiting 13 countries and covering 12,865 kms, and it’s a fitting initiative to celebrate the one millionth vehicle.”

XF Sportbrake to debut at Geneva motor show

March 2nd, 2012 by Karen Joy Provo

Jaguar has revealed details of the XF Sportbrake, a truly versatile derivative of the multi award-winning XF saloon, which will make its public debut at the Geneva Motor Show this month.

Entirely new from the B-pillars backwards, the XF Sportbrake represents a compelling combination of muscular yet elegant design, dynamic ability, contemporary interior luxury and, with a load-space capacity of up to 1675 litres, a no-compromise approach to practicality.

The XF Sportbrake extends Jaguar’s design leadership in a new direction to create a desirable, premium estate with remote-fold levers dropping the 60:40 split rear seats (with integral ski-hatch) to create up to 1675 litres of load-space.

It is a full five-seater with an additional 48mm of rear headroom compared to the XF sedan. New rear air suspension allows for self-leveling while load carrying with no dynamic penalty.

Jaguar’s Adaptive Dynamics System – which continuously monitors the suspension and can adjust damping rates accordingly up to 500 times a second – is available on all XF Sportbrake derivatives.

The tailgate features ‘soft-close’ as standard, and can be specified with fully powered open/close functionality while acclaimed premium-quality interior materials used in the cabin are also a feature of the load-space.

The XF Sportbrake will be available with both Aero and Black styling packs from launch for additional on-the-road presence.

Jaguar’s refined, powerful and efficient range of four- and six-cylinder turbo-diesel engines will drive the Sportbrake, which matches the XF saloon for aerodynamics, torsional stiffness and dynamic handling ability.

A range of accessories – both internally mounted by floor rails and externally by roof rails – extends the versatility of the XF Sportbrake still further.

No decision has been made yet whether the XF Sportbrake will be launched in New Zealand.

“The XF epitomizes the Jaguar sporting dynamic with its combination of innovative, seductive design and performance. In the XF Sportbrake this is complemented by a no-compromise approach to practicality and versatility,” said Adrian Hallmark, Jaguar’s Global Brand Director.
The XF Sportbrake builds on the extensive refresh received by the XF saloon for the 2012 model year which saw it adopt a more assertive appearance in line with the flagship XJ model – including striking new lightblade headlamp technology.

Befitting the XF Sportbrake’s perfect balance between usability and beauty, it is powered exclusively by Jaguar’s range of powerful, refined and efficient diesel engines, driving the rear wheels via an eight-speed automatic gearbox. The 2.2-litre engine is fitted with Jaguar’s Intelligent Stop-Start system, making it the company’s most efficient powertrain to date, while the 3.0-litre twin-turbo V6 is available in two states of tune, with 202 kWs and 600 Nm of torque in the range-topping Diesel S.

The Jaguar design philosophy is based on the smooth, uninterrupted flow of lines that lead the eye along and around the vehicle and this is readily apparent in the XF Sportbrake which, despite sharing an identical wheelbase with the saloon, is imbued with even greater presence.

The first of these elegantly simple feature lines begins in the propeller-inspired blades fitted to the side air intakes, leading the eye into the lower wing crease and then along the sills of the car and around the rear bumper. The second feature line runs up from the outer edge of the same intakes, defining the edges of the front wings before wrapping the entire way around the car, creating the XF Sportbrake’s muscular shoulder line.

Sharing the same new lightblade headlamp technology as the saloon, the XF Sportbrake also adopts the new, more upright grille and purposeful bonnet, giving it an enhanced ‘rear-view mirror’ recognition factor. The lights themselves feature bi-function HID xenon technology and LED daytime-running lights arranged in a distinctive Jaguar ‘J-Blade’ pattern.

From the leading edges of the grille, strong feature lines rise over the bonnet, then seamlessly into the A-pillars and over the roof, defining the load area before flowing down to form the slope of the tailgate and rear bumper. The roofline itself is echoed by polished roof rails (when specified) that add both functionality as well as a strong feature element. The signature Jaguar side window graphic is here seen in its most elegant and elongated form stretched backwards to the rear windscreen like a taut bowstring and highlighted with a brightly polished finish.

The XF Sportbrake is also available with two optional exterior design packages that serve to further strengthen the assertiveness of its appearance. The Aero Pack (standard on the ‘S’ model) adds a deeper front bumper, side sills and rear valance plus a rear spoiler enhancement – a tailgate spoiler being standard on all models. The Black Pack replaces the exterior bright finishes with gloss black and pairs them with similarly finished alloy wheels to create new colour combinations that are subtly distinctive and eye-catching.

“Creating the Sportbrake was a great opportunity for us to extend the XF’s design aesthetic. The flow and connection of lines that lead the eye around the car result in an entirely practical estate car consistent with Jaguar’s reputation for drama and elegance,” says Wayne Burgess, Studio Director, Jaguar Design.

As with the exterior, the cabin of the XF has been upgraded to ensure it retains that essential Jaguar appeal, creating a sense of sporting luxury by using the finest combinations of premium quality, crafted materials, complemented by the use of intuitive technology.

A centrally-mounted touch-screen offers control of the navigation system and a range of other functions, while the switchgear features new soft-touch matt black paint and a soft phosphor blue illumination theme throughout. The metallic Aurora finish to the majority of the brightwork complements new aluminium and veneer accents. More sculpted, heavily bolstered front seats introduced for the 2012 model year hint at the dynamic potential of the car and feature a ‘racetrack’ design device that creates a sporting bucket seat aesthetic.

For the XF Sportbrake, entirely new rear seats, which allow generous seating for five features an integral ski hatch and a 60:40 split. Rear passengers also enjoy an additional 48mm of headroom.

Remote-fold levers allow the rear seats to be folded down with just one touch to provide an uninterrupted load surface that is 1970mm in length. The practicality of the XF Sportbrake’s load-space is further enhanced by its width which allows, for instance, sideways stowage of golf clubs.

The load-space displays Jaguar’s typical attention to detail as it is trimmed in materials identical in quality to the XF Sportbrake’s cabin. The central portion of the load-space floor can be lifted to reveal an extra, hidden storage compartment and can also fold and lock into position to quickly and easily divide up the bay.

The practicality of the load-space is extended through the inclusion of a floor rail system, which allows the quick fitment and release, for example, of optional nets and retaining bars to compartmentalise the space. A wide range of accessories engineered for the XF Sportbrake will allow owners to extend its versatility still further by organising or extending its carrying capacity.

A tow bar can also be specified – when not needed the tow-hitch can be removed quickly, stored in a dedicated stowage space inside the boot, and replaced with a rear valance cover to disguise its mounting point. When fitted with the tow bar, the XF Sportbrake’s Trailer Sway Mitigation system is activated. This uses the car’s Anti-Lock Braking and stability control systems to reduce the risk of ‘snaking’ when towing.

“Jaguar is rightly praised for its design-led products but in creating the XF Sportbrake we were careful to ensure that this was balanced with the engineering integrity required to create an estate car that is as usable as it is enjoyable,” said Andrew Whyman, Chief Programme Engineer, Jaguar XF.

Every derivative of the XF Sportbrake is fitted as standard with self-leveling air suspension at the rear to replace the coil springs fitted to the saloon. This system has been developed and tuned by Jaguar’s chassis engineers to offer the same linear responses and ensure the XF Sportbrake offers identical dynamic attributes in terms of ride and handling as the saloon while keeping the car level even when fully laden.

The intuitive use of driving technology is also evident in the XF Sportbrake via safety features including Adaptive Front Lighting, which deflects headlamp beam into corners, while intelligent high beam functionality automatically switches between low and high beam when appropriate.

Adaptive Cruise Control enables the XF Sportbrake to monitor vehicles around it, automatically braking should a slower vehicle be ahead, then resuming set speed once the road is clear. Operating in conjunction with Adaptive Cruise Control is an Intelligent Emergency Brake system which, in the event of detecting the necessity for a severe stop, applies maximum optimal braking force.

“The XF Sportbrake matches the saloon in both aerodynamics and torsional stiffness. The use of air suspension has allowed us to create a car that captures the unique Jaguar combination of refinement and outstanding dynamic abilities regardless of its load,” says Mike Cross, Chief Engineer, Vehicle Integrity.

XF SPORTBRAKE DIMENSIONS
Length: 4966mm
Width (inc. mirrors): 2077mm
Width (exc. mirrors): 1877mm
Wheelbase: 2909mm
Front track: 1559mm
Rear track: 1605mm
Load-space maximum length: 1970mm
Load-space minimum width: 1064mm
Load-space maximum volume: 1675 litres
Load-space volume behind rear seats, under tonneau: 550 litres
Permitted trailer load, braked: 1850kg

2012 XK – more luxury, greater performance

January 25th, 2012 by Karen Joy Provo

Jaguar’s coupe, the XK has a higher luxury specification for 2012 and sees the introduction of a new range topping XKR-S with formidable performance for a Grand Tourer coupe and convertible.

Coupled with a decrease in price the XK, now comes in Portfolio specification with new luxury soft grain leather upholstery, heated and cooled seats, heated steering wheel, a suede headlining and an 8 speaker Bowers and Wilkins 525 watts sound system as new standard features over the previous model.

The latest XK, in all its derivations, is easily recognisable with its thinner Xenon headlights and LED running lights and turn signals. There is a larger grille and new front bumper.

And each model is distinguishable from its siblings. The chrome mesh grille on the XK is replaced by matt black detailing on the XKR, while the XKR-S gets a different front bumper to provide greater aerodynamic down force commensurate with its high speed ability.

The side power vents are now more horizontal with a mesh insert. At the rear the boot lid has a slimmer chrome finisher with an embedded Jaguar “leaper”.

There are five new paints in the 17 colour range and the choice of 11 different alloy wheels from 19 to 20 inches in diameter.

The Portfolio coupe and convertible models are available for $175,000 and $190,000 respectively and apart from the new features detailed above have adaptive dynamic suspension, sequential shift with steering column paddles of the six speed automatic transmission behind the 283 kWs five litre V8.

There are front and rear parking aids, keyless entry and start, 7 inch touch screen, satellite navigation and ipod connectivity.

The XKR comes with a supercharged version of the V8 motor producing 375 kWs and 625 Nm of torque. Added features include an active differential, ‘R’ performance brakes, quad tail pipes and the ‘R’ exterior.

It will sell for $195,000 and $210,000 for coupe and convertible respectively.

The range topping XKR-S has been awarded ’2011 Sports Car of the Year’ by the respected German motoring magazine, Auto Bild Sportscars, following a poll of more than 70,000 of its readers.

Its 5.0-litre supercharged V8 engine produces 412 kWs and 680Nm, enabling it to sprint to 100 km/h in just 4.4-seconds before going on to reach an electronically limited top speed of 300km/h. To ensure minimal lift and maximum stability at such high speeds the XKR-S has a bespoke aerodynamic pack, which includes a rear carbon fibre wing and front splitter.

It epitomises the attributes key to all Jaguar’s GT cars: explosive power, inspiring handling, relaxed comfort and discrete luxury.

The XKR-S Convertible was also recently revealed at the Los Angeles Auto show. It boasts the same performance credentials as the Coupe, including suspension and electronics changes designed to increase both agility and driver reward.

It has its own unique active exhaust system to produce a distinctively different symphony from the other XK models. Like all XKs, the XKR-S is based on an aluminium body which provides weight saving while still creating the stiffest platform in its class to provide Jaguar’s superb compromise between refinement, comfort and handling.

The XKR-S coupe and convertible are available to specific order at $260,000 and $275,000 respectively.

“Like the XK, Jaguar’s luxury sedan, the XJ also provides greater value for New Zealand customers in 2012.” says Paul Ricketts, Brand Manager for Jaguar New Zealand. The XJ range starts at $155,000 for the heavily specified 600Nm, three litre twin turbo diesel V6 model. Four other models have a choice of naturally aspirated or supercharged five litre V8s and six speed automatic power trains.

All have weight saving all aluminium body shells for better economy, superior agility and sparkling performance befitting Jaguar’s beautiful, fast cars persona.

A new rear seat comfort package is available with electrically controlled recline, lumbar and massage functions.

The naturally aspirated five litre XJ V8 with 283 kWs and 515 Nm of torque in Premium Luxury and Portfolio models starts from $180,000, while the supercharged Portfolio (346 kWs) is $240,000 and the top specification Supersport (375 kWs) is $285,000.

Pricing details

XK Portfolio Coupe $175,000
XK Portfolio Convertible $190,000
XKR Coupe $195,000
XKR Convertible $210,000
XKR-S Coupe $260,000
XKR-S Convertible $275,000
XJ SWB LWB
3.0D Premium Luxury $155,000 $162,500
5.0 V8 Premium Luxury $180,000 $187,500
5.0 V8 Portfolio $200,000
5.0 V8 Supercharged Portfolio $240,000
5.0 V8 Supersport $285,000 $300,000

2012 XF – more frugal, with a new look and better value

January 18th, 2012 by Karen Joy Provo

Jaguar is launching its most economical model ever manufactured, a 2.2 litre turbo diesel XF sports sedan.

At $90,000 the XF 2.2D Luxury provides the entry to the XF model range which has three diesel and three petrol engine variants in 2012.

“This is the best entry price we have ever offered into the XF range,” said Jaguar New Zealand’s Brand Manager Paul Ricketts. “And with a comprehensive specification and great fuel economy it is a compelling package.”

“Our five other models offer various performance and luxury options at different price points,” he said. “Compared to our German rivals, Jaguar makes a lot of sense in 2012 and you get a beautiful, fast, refined sports sedan.”

The XF 2.2D does not skimp on luxury features, with full leather upholstery and electrically adjustable front seats, and electrically adjustable steering column, xenon headlights, keyless entry and start, Bluetooth, iPod, MP3 and USB connectivity, satellite navigation, rain sensing wipers, rear parking aid, six air bags and traction and dynamic stability control.

This new XF model also has the same revised features that all other models in the XF range have gained with new exterior styling echoing the XJ. Revised automatic levelling Xenon headlights with LED daytime running lights, a bigger bonnet power bulge, a larger more upright and aggressive grille, new side power vents and new panels forward of the A pillar complete a comprehensive facelift of the front of the 2012 XF.

At the rear there are full LED tail lights which extend onto the boot lid which now has power closing. New paint colours and 17 inch alloy wheels complete the package.

Inside all new XFs have improved seats offering more support, the same 7 inch touch screen with DVD operation as introduced recently on the larger XJ luxury sedan, new instrument panel and satin rosewood veneers as debuted on the C-X75.

While producing an overall fuel consumption of 5.4 litres/100 kms and just 149g/km of CO2 emissions it still has the ability to sprint to the legal speed limit in 8.5 seconds.

The four cylinder motor produces 140kW and 450Nm of torque and complies with the latest Euro 5 emission regulations. It is combined with a new ZF eight speed electronic automatic gearbox – especially adapted by Jaguar engineers to suit the motor – with sequential paddle operation and intelligent stop start to return the outstanding economy figures.

The stop start system shuts the engine down within 300 milliseconds of the car stopping and restarts the motor as soon as the driver’s foot leaves the brake pedal.

The eight speed automatic transmission is also used on both three litre V6 engined twin turbo diesel models in the XF range.

The 3.0D Luxury model has 177kW and 500Nm while the 3.0D S version comes with 202kWs and 600Nm of torque. Both cars are Euro 5 Compliant and thanks to the new transmission it returns an improved overall fuel economy of 6.3 litres/100 kms.

The 3.0D Luxury model has the same specification as the new 2.2 diesel model, providing a higher specification than previous years. It is priced at $100,000.

The still higher specification 3.0D S gets adaptive dynamic suspension, a performance brakes package with larger front discs fitted inside 19 inch Aquila alloy wheels and an aerodynamic package that includes a restyled front bumper and black grille, side sill extensions, rear spoiler and sculptured rear valance. This car will retail for $115,000.

The adaptive dynamics offers Jaguar’s unique comfort and sporting appeal with shock absorbers that control vertical body movement, roll and pitch rates. The system analyses inputs which determine ride and handling characteristics and adjust the dampers accordingly. Switching to the dynamic mode increases body control, sharpens throttle response and reduces gearshift times for even more sporting performance.

A three litre V6 petrol engine model with 175kW also comes with the same specification as the 2.2D and 3.0D and costs $95,000.

The naturally aspirated 283kW five-litre petrol V8 XF has a $125,000 price tag with 20 inch alloys.

The flagship supercharged XFR with the V8 producing 375kW and 625Nm of torque has active differential control, adaptive dynamics and even bigger brakes than the sport’s package fitted to the 3.0D S and the standard V8 model. It can see the high side of 100 km/h in less than five seconds. It has an electronically limited top speed of 250 km/h for German autobahns.

The XF is Jaguar’s largest selling model worldwide and comes with a three year, 100,000 kms warranty.

The model range is:

XF 2.2D Luxury $90,000
XF 3.0 V6 Luxury $95,000
XF 3.0D Luxury $100,000
XF 3.0D S Luxury $115,000
XF 5.0 V8 Luxury $125,000
XFR $170,000

Jaguar XF Diesel becomes most efficient Jag ever

November 16th, 2011 by Darren Cottingham

A British team has crossed the U.S.A, from New York to Los Angeles, in a Jaguar XF 2.2 Diesel averaging an incredible 4.49 litres/100 kms over 4,480 kms – making it the most efficient Jaguar ever built.

Finishing in Los Angeles, California, the journey – the equivalent of travelling from London to the Sahara – took in 11 states, three time zones and eight days. Yet the XF only required four stops for fuel – its peak economy of 4.21 litres/100 kms being achieved on the penultimate day of the trip.

Paul Alcock, XF Project Manager, Jaguar Cars, who was present throughout the journey, commented: ‘This project was designed primarily to test the potential economy of the XF 2.2D. The incredible figures achieved by the car were accomplished through making every element of the new XF as efficient as possible – from its aerodynamics to its four-cylinder 2.2-litre diesel engine linked to an eight-speed gearbox.’

Driven by independent testers, David and Alexander Madgwick, the XF 2.2D was a standard UK registered, right-hand drive vehicle. In the course of the coast to coast adventure, the car maintained an average speed of 85.2 km/h incorporating a multitude of real-life scenarios including the busy roads exiting New York and, towards the end of the trip, entering Los Angeles, road works, high winds and a climb to 2217 metres above sea level. Continue reading “Jaguar XF Diesel becomes most efficient Jag ever” »

Jaguar and Land Rover to make move on Chinese market

October 12th, 2011 by Darren Cottingham

Following the path cut by other luxury carmakers, Jaguar and Land Rover are gearing up for a full scale assault on the Chinese market.  Despite a cooling international market, the Chinese have a strong appetite for foreign luxury cars and Jaguar/Land Rover want a piece of the action.

Earlier this year there were reports that Jaguar and Land Rover owner, Tata Motors, would invest heavily in the two brands in order to improve their sales. It was also revealed that Tata was considering options for assembly and localization of selected Jaguar Land Rover products in China.

But it’s not easy getting a foothold in the Chinese market, you can’t just roll in and build a manufacturing plant. According to the Chinese law, you need to have a local partner. Which leaves JLR looking at possible joint ventures. Apparently,  JLR has decided to form a partnership with Chery, and the two companies are already seeking approval from local authorities to go ahead with their business plan. Continue reading “Jaguar and Land Rover to make move on Chinese market” »

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