September 20th, 2011 by Darren Cottingham
The year 2014 will be a big one for the Ford Mustang. The iconic sports car will celebrate its 50th anniversary and a new production model will be released. The announcement came last week from Ford’s design chief, J Mays, who spoke to the press at the Frankfurt Motor Show.
According to Mays, the design of the next-generation Mustang has already been completed – three years ahead of its launch. But what’s even more interesting is Mays statement that the new version of Ford’s pony car will be more future focused than retro styled.
“Both redesigns introduced in 2005 and 2010 are retro vehicles,” Mays said at the Frankfurt Motor Show. “The challenge with the 50th anniversary car is to not just look back over your shoulder, but to try to win all of the Mustang faithful yet bring the brand forward as well.”
It sounds like a tough task and if there’s anything that really angers badge fans it’s poorly considered exterior styling. However, Mays is confident that, even though the new Mustang will be different, it will still keep the famous models character. Continue reading “Ford’s next-gen Mustang to be less retro” »
August 31st, 2011 by Darren Cottingham
After plenty of speculation, Ford has shown the special concept it will debut at the upcoming Frankfurt Motor Show. Named the Evos Concept, Ford has released images and details on this fastback coupe.
At this stage the Evos Concept is a design study but shows the aesthetic influences that Ford will take into its next-generation of products. Expect to see Ford’s headlights go smaller and more discreet, the grille become more vertical and body shapes to be even more raked back and sleek. The concept uses four gull wing doors to get access to the four-seat cabin.
“We wanted the Ford Evos Concept to give a clear message about where Ford design is heading – shaping vehicles that are fun to drive, have a strong premium visual appeal, and above all, are stunningly beautiful,” said J Mays, group vice president, Design and chief creative officer.
Inside, the concept there are hints at Ford’s upcoming interior design with a driver-oriented instrument panel and an inverted ‘L’ climate system. It’s more of a cockpit feel than previous Ford vehicles with touch-screen displays and individually adjustable sports seats. Continue reading “Ford Evos Concept heralds future design language” »