It was 100 years ago that industrialist William C. Durant and Swiss-born race car driver Louis Chevrolet founded the Chevrolet car company. In the same year, 1911, the two men built Chevrolet’s first automobile in a rented garage near downtown Detroit.
Since then Chevrolet has gone on to build more than 209 million vehicles and enter the motoring markets of more than 140 countries. Annual sales for Chevrolet are around the 4.25 million unit mark. It’s been the expansion into global markets that has made Chevy the automotive monster it is today. Once it was mostly confined to the American continent, now it’s a global brand that sells more than 60% of its total production outside the U.S.
In 2010, Chevrolet had its best year ever with 4.26 million sales – a record that’s set to be broken in 2011 giving extra reason to celebrate the brand’s centenary.
“Like many of the strongest global brands, Chevrolet is founded in American values that are admired around the world”, said vice president for global marketing and strategy Chris Perry. Read the rest of this entry »
“Production of car number 10,000 is a very important milestone for Lamborghini,” said Lamborghini boss, Stephan Winkelmann. “The Lamborghini brand is extreme, uncompromising and Italian, and the Lamborghini Gallardo has played an exemplary role in defining and delivering our brand reputation into our worldwide markets. Today Lamborghini is represented in 45 countries by over 120 dealers, with the strength and presence of the Gallardo product playing a significant role in the growth and recognition of our brand.”