Upper Class Act Isn’t Working

September 16th, 2011 by Tim Grimley

Anyone who has ever been to a trade show will be aware of what monumentally dull affairs they are. Exhibition halls bigger than American fridges are filled to bursting point with stand after stand of besuited bores eulogising about their particular bit of technology and its role in industries so dull that if you ever discussed them in real life it would result in instant social castration.

Show me someone who could get excited about attending events such as The Cleaning Show, Subpostmaster Show or The International Brazing and Soldering Conference and I’ll show you someone who I really don’t want to get trapped in a lift with.

Thankfully, when it comes to putting on an expo, the automotive industry manages to buck the trend. Take motor sport exhibitions, where the vehicles vie for attention with svelte young ladies wearing attire that their mothers may struggle to approve of. The trucking community is also not averse to having a little fleshy exposure in proceedings and distinguishing between a gathering of motor cycle manufacturers and soft-core pornographers is nigh on impossible.

Main stream motor vehicle manufacturers by and large do not resort to quite such base tactics, but thanks to glamorous product launches still manage to pull off an air of excitement. The largest of the breed – the Frankfurt Motor Show – kicked off this week and has already proved to be an extravaganza of exciting new metal as manufacturer’s battle to produce the star turn. Continue reading “Upper Class Act Isn’t Working” »

Ford Evos Concept heralds future design language

August 31st, 2011 by Darren Cottingham

After plenty of speculation, Ford has shown the special concept it will debut at the upcoming Frankfurt Motor Show. Named the Evos Concept, Ford has released images and details on this fastback coupe.

At this stage the Evos Concept is a design study but shows the aesthetic influences that Ford will take into its next-generation of products. Expect to see Ford’s headlights go smaller and more discreet, the grille become more vertical and body shapes to be even more raked back and sleek. The concept uses four gull wing doors to get access to the four-seat cabin.

“We wanted the Ford Evos Concept to give a clear message about where Ford design is heading – shaping vehicles that are fun to drive, have a strong premium visual appeal, and above all, are stunningly beautiful,” said J Mays, group vice president, Design and chief creative officer.

Inside, the concept there are hints at Ford’s upcoming interior design with a driver-oriented instrument panel and an inverted ‘L’ climate system. It’s more of a cockpit feel than previous Ford vehicles with touch-screen displays and individually adjustable sports seats. Continue reading “Ford Evos Concept heralds future design language” »