Chrysler turning its back on Hemi branding

July 8th, 2010 by Darren Cottingham

Chrysler has introduced muscular V8 engines carrying the Hemi moniker twice in the last fifty years, and is now reportedly preparing to once again cut down the Hemi name. It’s all about marketing in this time of green credentials and eco awareness and the Hemi needs to be rebranded.  Dodge vehicles and Ram trucks will still unashamedly use the Hemi engine, and it will continue to be available in some Jeeps and the Chrysler 300, but it will be downplayed as a mere “5.7-litre V8” in those brands. So the Hemi engine will still be available in the cars where it’s not a massive selling point.

According to The Wall Street Journal, the Hemi’s Multi-Displacement System will also be given more marketing angle at talking up the engine’s fuel-saving abilities. With Chrysler’s V6 finally becoming fully competitive with Ford and GM combined with a desire by the new management to bulid a more refined and efficient image, it seems that the iconic motor will be waiting behind the scenes. Who knows what the future holds for the big Hemi, but for now it lives on.

Ram Kentucky Derby Commercial

June 14th, 2010 by Darren Cottingham

Commercial for Ram trucks for 2010 Kentucky Derby.

Dodge to produce Final Edition Viper

April 8th, 2010 by Darren Cottingham

The snake is dead, long live the snake. Almost. Before heading off to the supercar graveyard in the sky Chrysler has confirmed a limited production run of 50 Viper SRT10 Final Editions, and we wouldn’t say no if someone offered. The first generation was produced in 1992, so it’s had a phenomenal run and is well on its way to becoming a classic supercar like the AC Cobra that inspired it.

There will be 20 Final Edition Coupes, 18 Roadsters and just 12 ACRs, each resplendent in Graphite Clear Coat with a black centre stripe that’s traced in red. Power is unchanged at 600hp.

Here’s Dodge’s press release:

Dodge Pulls Skin Off 2010 Viper SRT10 Final Edition Models

Auburn Hills, Mich., Apr 6, 2010 – To celebrate the final year of production for the current-generation Dodge Viper, Dodge is building a limited production run of just 50 2010 Viper SRT10 “Final Edition” models.

Available in Coupe, Roadster and ACR (American Club Racer) model configurations, each Final Edition Viper exterior features a Graphite Clear Coat body with a painted black center stripe traced in red. Viper Coupe and ACR Final Edition models include a black windshield surround. All Final Edition models carry unique side sill badges.

The black interior features custom red accent stitching, red painted halo surrounds on the gauge cluster and bright stainless steel screws in center stack bezel. A numbered dash plaque (1-50) is located on the shifter bezel just above the unique Viper Final Edition floor mats.

All Viper Final Edition Coupe and Roadster models will wear six-spoke wheels painted in Anthracite, while ACR models will come with five-spoke Sidewinder wheels in black.

The venerable 8.4-liter (510 cu. in.) V-10 engine remains the heart of the 2010 Dodge Viper SRT10. With 600 (450 kW) horsepower and 560 lb.-ft. (760 N¢m) of torque, benchmark performance numbers, (including 0-60 mph in less than 4 seconds, quarter-mile time in the mid 11-second range, 0-100-0 mph in 11 seconds flat and a top speed of 202 mph) continue to prove how the serious, race-inspired, street-legal two-seater performs without apology.

This build of 50 Final Edition 2010 Dodge Vipers includes all three model configurations for the first time – 20 Coupes, 18 Roadsters and 12 ACRs. In 2002, a total of 360 Viper Final Edition Coupes (326) and ACRs (34) were built with Viper Red Clear Coat exterior and white stripes.

Production of the 2010 Dodge Viper Final Edition models is scheduled to begin in early summer.

Ferrari vs Dodge Viper – See Who Wins

March 10th, 2010 by Darren Cottingham

This is a video shot in California. Blue Ferrari vs Dodge Viper.

Dodge Ram Hemi heavy duty

December 21st, 2009 by Darren Cottingham

The all-new Dodge Ram heavy duty with a 345 horsepower, 5.7L Hemi magnum

Dodge Ram Cummins Turbo diesel 1989

December 21st, 2009 by Darren Cottingham

When the going gets tough, the tough gets going – Dodge Ram Cummins Turbo diesel

Dodge Ram 2009 with more power and storage

December 21st, 2009 by Darren Cottingham

Dodge Ram 2009: not a minivan but a truck

Dodge Neon SRT-4 2003

December 21st, 2009 by Darren Cottingham

Dodge Neon SRT – extreme for everyday driving but unbeatable for the bucks

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