Fresh sales data from 2010 has confirmed what industry experts were expecting — that BMW was number one for sales of new diesel models in New Zealand among premium brands.
BMW recorded an all-time record number of diesel sales for the year with 746 units, finishing almost 50 ahead of Audi (699) and more than 480 ahead of Mercedes Benz (262).
This equates to 66% of the total BMW model mix being diesel powered (746 diesel units as percentage of 1133 total), up from 24% in 2005. For the overall new car industry in NZ, diesel accounted for only 31% of total sales.
“BMW offers a superior range of diesel models featuring torque-laden fuel efficient powertrains emitting fewer carbon emissions, but importantly without compromising BMW’s ultimate driving experience,” said the Managing Director of BMW Group New Zealand, Mark Gilbert. “Diesel plays an important part of our Efficient Dynamics story and it’s heartening our customers recognise the environmental and efficiency benefits available to them through selecting a diesel powered BMW, not to mention outstanding towing capability.”
The most popular three diesel models in the BMW range for 2010 were the 320d Sedan, the 118d Sports Hatch and X5 xDrive 30d SAV, showing the widespread popularity and application of diesel power across a variety of body styles.
“The surge in demand for diesel is represented in our model mix which now contains 31 different BMW vehicles with a diesel engine, compared with only 11 five years ago,” said Mr Gilbert.