
After a lengthy development programme Ford Australia has pulled the covers off its new look Ford Territory.
The Australian-designed-and-developed SUV has undergone extensive visual updates inside and out. The new Territory has been brought into line with the rest of Ford’s vehicles that wear the kinetic design language. There is a fully reworked front end, a restyled tail,
new C-pillar shape and side lines.
Presenting the new design was the responsibility of the Ford Australia design team, headed by Chris Svensson, Design Director for Ford Asia Pacific and Africa.
“We worked hard to ensure the new Territory was an evolution of the original model and, through the use of Ford’s distinct design DNA, also gave a hint of the future,” Svensson said. “To achieve this we applied Ford’s unique style philosophy: kinetic design. Kinetic design comprises several specific elements, all of which are present in the new Territory. They are confident stance, dynamic lines, expressive form language, taut surfacing, bold graphics and great detailing. When you combine them they convey movement and athleticism. In other words, the vehicle looks like it is moving when standing still,” Svensson said.
At the front, the vehicle uses an all-new tri-plane front-end architecture. The new trapezoid-shaped main grille is one of the new Territory’s most noticeable updates. This larger, lower grille in a unique three-bar design connects with the slim-line treatment given to the upper grille opening, a feature which sees the famous Ford roundel now surrounded by its own winged structure. Read the rest of this entry »