Citroën using cool interactive augmented reality technology to pitch new DS3.
Citroen shows off High Rider DS concept

Citroën has released first details of its latest concept design that will be unveiled at the Geneva Motor Show.
DS High Rider is the second concept associated with Citroen’s innovative and distinctively styled DS model line, which will make its New Zealand debut in August when the Citroen DS3 arrives.
The concept combines compact dimensions with generous internal volumes, strong performance, and a flash of style.
Unlike traditional 4-seater coupés, with their long, low design, the High Rider is compact and bulky. It features a sleek flowing windscreen that soars over the heads of front occupants creating a bright cabin environment. The apparently continuous glazed area of the side windows connects the A-pillars to the sloping roof line of the rear.
Planted on 19” alloy wheels the concept vehicle’s profile is characterised by a high waistline. The front end looks purposeful with gaping air intakes, long incisive headlights and defined creases on the bonnet.
When it comes to power motivation the High Rider will make use of a ‘Full Hybrid’ diesel drivetrain that combines Citroen’s HDi DPFS engine under the bonnet with an electric motor located on the rear axle. Under certain conditions, both engines combine to deliver additional power with additional torque transmitted to the rear wheels.
Check back as we bring you details of more concept vehicles heading for the Geneva Motor Show.
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Citroen DS3 Racing may come to NZ

Citroen will take the wraps of the hot version of its new premium model, the DS3, which is due in New Zealand in August, when it reveals the 147 kW Citroen DS3 Racing at the Geneva International Motor Show in March (2 March 2010).
Citroen’s dominance of the World Rally Championship – six manufacturers’ titles and seven drivers’ titles for Citroen’s Sébastien Loeb – over the past six years leaves little doubt that the French car maker has the ability to take its already critically lauded DS3 and turn it into a real performance machine.
Citroen is holding back the DS3 Racing’s performance figures for the Geneva Motor Show reveal, but there can be little doubt that with 147 kW and 275 Nm of torque on tap from its 1.6 litre turbocharged engine that was developed by the same engineers who produced the world beating Citroen C4 WRC, the DS3 Racing will offer exemplary performance.
The chassis of the DS3 has been thoroughly reworked to ensure that the DS3 Racing will go around corners as well as it goes in a straight line, with the suspension lowered, the track widened, 18 inch alloy wheels fitted, the springs stiffened and the shock absorbers re-rated. Additionally the brakes have been enlarged the ESP system has been reprogrammed to encourage more spirited driving and electronic responses that are in line with the new model’s sporting requirements.
The Citroen DS3 has set a new standard for style and exclusivity and this is further enhanced with the DS3 Racing with a special livery that enables it to stand apart from the DS3 range and ensures it looks as good as it performs.
“The Citroen DS3 Racing represents an outstanding concentration of behind-the-wheel thrills with an artful blend of performance and efficiency,” says Lawrie Malatios, General Manager for Citroen in New Zealand. “The DS3 Racing will take up its place in the DS3 range with an appealing combination of verve and vitality and it provides a clear indication of what we can expect when the DS3 arrives in New Zealand in August.”
The DS3 Racing will be launched in Europe with a limited series of 1,000 units in second-half 2010. New Zealand availability will be announced when the DS3 is launched in New Zealand in August.
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Citroen preparing WRC inspired DS3-R road car

When you think of a road-ready rallying machine, and what pops into your head? Most likely the Subaru Impreza WRX STI or the Mitsubishi Lancer Evo. But Subaru hasn’t won the WRC in seven years, Mitsubishi in eleven and no they have just given up and gone home. The reigning rally kingpin is Citroen. The French automaker with star driver Sebastien Loeb have been reigning WRC champs since 2004, but Citroen hasn’t tried to cash in on its success with a rally-inspired production vehicle like the WRX and Evo. Until now.
Although Citroen’s C4 model has won the past three world rally championships and remains in duty for another season after that the new rally-spec Citroen DS3 will take its place. But this time round Citroen isn’t hesitating on releasing a street version of its new rally racer.
The DS3-R will feature wider wheel flarings housing bigger rims and riding on a dropped suspension compared to the standard model. Sources put it at around 15 millimeters lower than stock, with NAFTA four-pot brakes front and rear. Under the bonnet, a 1.6-litre turbo four is tipped to produce around 155kW, driving through a six-speed manual (no word yet on LSD) and it’s likely power will go to the front wheels. The DS3 Racing should do the 0-100kph sprint in about 6.8 seconds.
Colour schemes and wheel options are likely to change from the pictured concept and more will be revealed at the upcoming Geneva Motor Show.
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