Interest and exhibitors in the upcoming SEMA Show in the States may be down this year because of the state of the economy. However, Chrysler is unfazed and is using SEMA to show off four new concepts based on models popular with the American aftermarket. The company’s Mopar devision has thrown custom bits on a pair of Jeep Wranglers, a street-legal 556-horsepower Dodge Challenger, and a dolled up Dodge Ram 1500.
Jeep Wrangler concept fqThe most striking vehicle of the lot is the Jeep Wrangler “Lower Forty” – an imposing vehicle that uses a 5.7-litre Hemi V8 engine to turn its massive 40-inch tyres. Strangely, the massive running gear upgrade has been put on a standard ride-height two-door Jeep Rubicon — no suspension or body lift has been fitted. What has been bolted on is new fender flares that ride four inches higher than stock, a new integrated roll cage, a relocated spare tyre, a new drop-down tailgate with an old-school stamped Jeep logo. The windscreen hasn’t escaped severe treatment either, being chopped three-inches and raked back ten degrees further.
The second of the two Jeep Wrangler concepts is the Overland, a useful off-road Jeep Wrangler concept fq1camper. The go-bush-ready Overland includes a roof-mounted two-man tent with awning, a weatherised interior, and a three-inch suspension lift kit that helps clearance for the 35-inch tyres. Further enhancements include a Warn winch, desert-running-ready lighting, and a snorkel kit to ensure you can cross rivers.
The Dodge Challenger 1320 concept started off as a Mopar Drag Pak car, but it’s been civilized toned down for street life. It features a Hemi crate motor displacing 426ci, an engine that is made even more attention-getting by a pair of exhaust cutouts that allows the mufflers to be bypassed. Other bits include a strengthened driveline with a Dana 60 rear-end, ARB locking diff, widened Mopar police wheels wrapped in Mickey Dodge Challenger conceptThompsons, and a coilover kit. The interior has had some tweaks in a drag racing theme, including a pair of Viper front chairs, Hurst shifter, and a sports steering wheel. Dead weight like the rear seat and center console, and been kicked out in the search for lower ETs.
Finally, Dodge’s Ram pickup has been given the luxury treatment to create whats called the Bianco. The package includes 22-inch wheels, Arctic Ice pearl paint, two-tone Katzkin leather seats, various trim bits done up in piano black and Arctic Ice, and a thumping Kicker audio system.