Chevrolet marks 100th birthday with record sales year

October 12th, 2011 by Darren Cottingham

It was 100 years ago that industrialist William C. Durant and Swiss-born race car driver Louis Chevrolet founded the Chevrolet car company. In the same year, 1911, the two men built Chevrolet’s first automobile in a rented garage near downtown Detroit.

Since then Chevrolet has gone on to build more than 209 million vehicles and enter the motoring markets of more than 140 countries. Annual sales for Chevrolet are around the 4.25 million unit mark. It’s been the expansion into global markets that has made Chevy the automotive monster it is today. Once it was mostly confined to the American continent, now it’s a global brand that sells more than 60% of its total production outside the U.S.

In 2010, Chevrolet had its best year ever with 4.26 million sales – a record that’s set to be broken in 2011 giving extra reason to celebrate the brand’s centenary.

“Like many of the strongest global brands, Chevrolet is founded in American values that are admired around the world”, said vice president for global marketing and strategy Chris Perry. Continue reading “Chevrolet marks 100th birthday with record sales year” »

Chevrolet Camaro convertible revealed as 2011 Indy 500 pace car

January 25th, 2011 by Darren Cottingham

Chevrolet has revealed the special-edition Camaro Convertible which will serve as the official pace car of the 2011 Indianapolis 500. The retro inspired Camaro is the 22nd Chevrolet chosen to pace the Indy 500 and is the seventh Camaro. Their will be 50 Indianapolis 500 Festival Committee cars built and they will all be styled after the iconic 1969 pace car – replicas of which have become among the most popular Camaros in the collector world.

The pace car, along with the matching festival cars, features a Summit White exterior accented with orange stripes and door graphics. The interior is trimmed in orange leather, including front seat headrests embossed with the Indy 500 logo, along with white door panels and instrument panel trim. The instrument panel trim features extensions of the orange exterior stripes.

The pace car, along with the matching replicas are all based on the SS model and are equipped with a 400-horsepower V8 engine.

“’It’s an honor for Chevrolet to pace the 100th running of the Indianapolis 500, especially during this landmark year,” said Chris Perry, vice president of Chevrolet marketing. “This is also a great opportunity for us to build on Camaro’s strong momentum, while supporting an important charity.”

Continue reading “Chevrolet Camaro convertible revealed as 2011 Indy 500 pace car” »