This unique release of Audi working on a photo shoot for its new A1 subcompact is rather odd yet interesting. The models for the shoot were two members from the German band Tokio Hotel, packed together in a warehouse filled with 22 classic pieces of steel.
The integration of Audi’s A1 pre-’60s hardware and the ‘50s drag race flavour they have tried to create comes down to the individual’s opinion on whether it works or not. Maybe Audi is looking to flex the customizable side of the A1, or maybe the ad department was just looking for an excuse to meet a couple of members of Tokio Hotel (whoever they are). At least the song isn’t half bad.
The arrival of the A1 in European markets has meant the tuning of Audi’s baby hatch officially begun. Germany’s Senner Tuning is one fo the first to take on the scowling three-door and has beefed up the 1.6 TDI model, boosting output from 77kW to 102kW. But it doesn’t come cheap with just the engine mods alone costing â‚¬899.
If you have even more cash burning a hole in your pocket the comprehensive Senner Tuning Package will see you right for â‚¬4,999. This includes a bolts on adjustable KW suspension set-up, 18-inch Barracuda Voltec T6 wheels, stainless steel sport exhaust and a special paint job. Continue reading “Senner Tuning first to get stuck into Audi A1” »
In a reversal of form and by a margin of just 407 vehicles, the BMW X1 has fended off the Audi Q5 to be Europe’s highest-selling premium SUV for the first six months of 2010. BMW gladly sold 44,067 units of the X1 from January to June, compared to 43,660 units of the Q5.
The Volvo XC60 (29,616 units), Land Rover Freelander (20,138 units) and the BMW X5 (16,565) were the others in the five top selling SUVs in Europe for that time period.
Sales of the X1 have certainly not slowed down and the X1 is the cheapest vehicle in the top five premium SUVs which has clearly helped.
However, the list could get quickly rewritten once 2011 model year vehicles go on sale. This new breed could include X1 competitors from Mercedes-Benz, along with the Audi Q3 and Saab 9-4X. The MINI Countryman may also steal some customers away from the X1, even though it may not be labelled a premium SUV.
The tuning masters at MTM have just revealed a new line of upgrades for the new Audi RS5 Coupe. While MTM still hasn’t released performance upgrades, the tuner has released new software for the factory speed limiter that will allow the RS5 Coupe to reach a far more illegal top speed of 303km/h.
MTM’s other offerings include a custom exhaust system, a large variety of 19- and 20-inch wheels with or without spacers and a TV-set. The German tuner has said a full suspension upgrade will follow shortly.
The first official images of the all new Audi A7 Sportback have found their way on to the internet ahead of the models official debut later today. These photos prove that the production car has stayed remarkably true to the original concept that first appeared at the 2009 Detroit Show.
The only real differences are in the details, like the shape and size of the exterior mirrors, and the air-inlets on the front bumper. The car also rolls with the show car’s five-door body style with a practical rear hatchback.
It’s the same story inside where the styling is almost identical to the concept, without the radical colors and the decorative trim. According to reports at just-under 5-meters long A7 Sportback will be strictly for four passengers.
Mechanically, the A7 Sportback is heavily based on the next generation of the A6 and apparently at launch will be offered with both diesel and gasoline V6 engines including Audi’s latest 3.0-litre TSI unit with around 290-horsepower. The Sportback will also be available with Audi’s Quattro all-wheel drive system and S-tronic dual clutch transmissions.
Expect to see performance-focused S7 and RS7 variants, as well as a hybrid model being added to the line-up in the future.
It would appear that Audi isn’t willing to just stand by while Mini prepares to dominate the small premium crossover segment with its new Countryman. To combat this threat Audi is reportedly working on an Allroad version of the A1.
The A1 three-door hatchback goes on sale later this year with a five-door scheduled to arrive in 2011. A higher-riding crossover variant could make an appearance by 2013 and follow in the path of previous Audi Allroad editions with bigger wheel arches, larger wheel and tyre packages and possibly even all-wheel drive. A quattro variant hasn’t been confirmed yet, but it would seem likely considering Audi’s commitment to quattro and VW already developing an all-wheel drive variant of the Volkswagen CrossPolo which shares its platform with the small Audi.
Audi has continued its self-promoting A1 short film featuring Justin Timberlake with the second installment of The Next Big Thing.
The German company will be releasing a fresh episode each week until a climax next month. The mysterious plot of The Next Big Thing film features both Timberlake and token hot chick Dania Ramirez who will both be present for all five episodes. The upcoming Audi A1 will also play a role in each installment with the timing of the short film’s release set to gather interest in the new hatchback.
The first episode laid the groundwork for the storyline and now Timberlake and Ramirez are off to uncover the mystery and show off the A1 and it’s various features. Makes for entertaining viewing but hard man Timberlake drops a swear word in there so don’t be too offended.
To watch episode 2 of The Next Big Thing click on the video box below.