Mini to get new chief designer – how hard can it be?

December 3rd, 2010 by Darren Cottingham

Mini as a brand is strongly driven by style. Naturally, Minis are also solid performers and score highly in fun-to-drive tests but it’s the styling which remains the brand’s biggest selling point.

It was Alec Issigonis who first penned the iconic shape and design but it was a man named Gert Volker Hildebrand, who reinvented the Mini with its modern design language. That means Hildebrand is responsible for the reborn Cooper from 2001 and the varinats that followed – the Convertible, Clubman and Countryman. He also oversaw the designs of the Mini Coupe and Roadster (pictured) concepts from 2009, which are now on the verge of full production.

It won’t be an easy act to follow for Mini’s new chief designer, and who has the tough task? Hildebrand’s replacement will be Anders Warming, who currently serves as head of Exterior Design, BMW Automobiles. Warming is already used to big projects and is responsible for some recently updated models from BMW that include the Z4, 5 Series and, most recently, the 6 Series Concept Coupe.