BMW has created a new short-film to promote the new Tiger Edition M3. The German automaker has a long history of creating interesting promotions for its products, and knows how to make a good short film.
The film also reveals some details about the Tiger Edition M3 including where its name came from – the sabre tooth tiger. Possibly the baddest of all tigers, past, present and fictional.
The ad is definitely worth a look, check it out below. Read the rest of this entry »
Mini has kicked off its advertising campaign for the new Countryman crossover with a suitably hyperactive TV commercial. In this new ad the Countryman is placed into an Italian countryside/city setting where it multiplies into a frightening fleet of over one hundred CG vehicles, all jumping up curbs and having near-misses with pedestrians in what is a Mini dominated world. Eventually, the high-riding Countryman throws itself onto a ferry and escapes into the sunset, much to the delight to all concerned.
It’s certainly a polished and very cool commercial, as we’ve come to expect from Mini. There’s also a short making-of video to document the action. They’re both worth a look and you can view them by clicking on the boxes below. Enjoy. Read the rest of this entry »
Korean car maker Kia has been working overtime on generating street cred recently. Firstly, there was a American commercial for the strangely-shaped Kia Soul that featured hip hop hamsters singing a classic Black Sheep track called “The Choice is Yours,”. Now, Kia Australia has followed up with some more old school hip hop in an advertising campaign for the new Kia Sportage. While the SUV vehicle isn’t too exciting in terms of performance the 1982 early-rap classic song “The Message” by Grandmaster Melle Mel & The Furious Five makes the commercial something special.
Instead of rocking some overplayed rodents, the ad folks across the ditch have put the original Grandmaster and Scorpio in the car with a suburbanite dad who lip syncs along with the forefathers of rap.
Will we see the commercial here in NZ? Perhaps, but why wait when you can watch it below. There’s also a making of video, as well which sees the old school hip hoppers waxing lyrical about the ad. Read the rest of this entry »
David vs Goliath. Looks good on paper!
What’s the real reason you’d buy an Alfa Romeo? Probably that you’re not afraid of depreciation
A bit of an anatomical bent from this Alfa Romeo TV commercial