September 20th, 2011 by Car and SUV
The Prius family of vehicles has grown recently and what was once a single model now includes a plug-in hybrid model and the Prius V minivan. The new models are set to go on sale in the States from next month and Toyota has revealed a new ad campaign to sell the range. The only problem is that the first TV commercial is really bizzare.
Aptly named “People Person” this new campaign was created by ‘hit and miss’ advertising agency, Saatchi & Saatchi
The ad follows a bunch of people who are linked together to from a gigantic but correctly proportioned man. This people-man goes about his regular day like brushing his teeth and reading the newspaper. Then the giant leaves the house and uncovers four Prius models, including the regular Prius, the Prius Plug-in Hybrid, the Prius V and the upcoming compact Prius (still in concept form), all parked on his driveway. Then the people who make up this giant man begin to disengage from their formation and drive off in the cars. Read the rest of this entry »
August 31st, 2011 by Car and SUV
The all-new 2012 Porsche 911 has been big news in the past weeks with specifications, photos and info slowly released (read news). But until now, we haven’t seen the latest incarnation of this iconic sports car in action.
The first of many TV ads has been released on YouTube and shows an inspiring view of the new 911 Carrera S. There’s various angles, aural delights and plenty to give Porsche fans a feel for the new 911.
Check out the video below. Read the rest of this entry »
August 29th, 2011 by Car and SUV
Kia has brought back its body bopping hamsters to push its cosmetically refreshed and mechanically upgraded 2012 Kia Soul which goes on sale in the States this month.
This time around the hip hop inspired hamsters find themselves in a dark, futuristic videogame world where the rodents turn the battle between alien robots and humanoids into a dancing frenzy. The soundtrack is provided by electro-pop group LMFAO’s hit, “Party Rock Anthem”.
“The success and popularity of the Soul continues to grow and attract new customers to the Kia brand, and with music playing an important role in our marketing efforts it is the perfect time for the hamsters to return for a third installment featuring the infectious sounds of LMFAO’s ‘Party Rock Anthem’ to highlight the 2012 Soul’s new attributes,” said Michael Sprague, vice president, marketing & communications, KMA. Read the rest of this entry »
April 27th, 2011 by Car and SUV
So you thought you were pretty choice that time you dragged your mate off at the lights, or that time you blew away that V8 Commodore through some twisty back roads. Well that’s all good, but you aren’t nothing till you’ve battled a fully trained Mexican racing chicken.
That’s right – a Mexican racing chicken, they’re out there and they are fast little critters. Nissan UK got involved recently and put it’s latest 370Z up against a racing chicken in a straight-up race for a TV advertisment. It was a brave move with the chicken expected to be quicker through the corners but the Z car has more power, through its 6-cylinder motor, on the straights.
The ad sets the scene for the race in a bleak underworld where poultry is put up against metal in reckless racing matches for bragging rights. This Mexican racing chicken goes by the name ‘Pepe’ and he’s not like the Tegal number 6 job you have in your freezer at home, he’s the real deal and Nissan really should have entered its GT-R into this battle to guarantee victory. Can the 370Z do it?
Think this is a joke, well you better watch the clip below and find out. Read the rest of this entry »
April 11th, 2011 by Car and SUV
Since its recent release Ford has been making big claims that its 2011 Boss 335 GT goes seriously hard, and is motivated by the most-powerful V8 ever offered in an Australian sedan. While we knew they were for real, a new video featuring race legend Allan Moffat is now driving the point home.
FPV’s high-tech, supercharged 5.0 litre V8 engine produces 335kW of power and 570Nm of torque, and is now standard fitment across the GT, GT-P and GT E models. It’s also very compact in size — 47kg lighter than the outgoing 5.4 litre Boss 315kW engine. It’s certainly enough power to easily get owners in trouble with the law.
Click below to see the first advertising video for the fresh-engined 2011 FPV Boss 335 GT. Might want to turn the volume up a notch too. Read the rest of this entry »
February 11th, 2011 by Car and SUV
The annual superbowl sporting event in the States is big business and not just on the football field. Superbowl advertising has become staunchly competitive and crazy expensive, with juggernaut companies all pushing for TV viewers attention and ultimately spending dollars. Among these advertisers the car companies use the Superbowl as a time to show off their latest wares and show Americans what they are all about.
When the Superbowl took place last weekend it was the Green Bay Packers that won the game but Chrysler and Eminem that scored big in the advertising war. Chrysler’s ad cost around $10 million USD to create and stars Eminem among scenes of his hometown – Detroit. It plays up to patriotism and emotion while also introducing a new and risky new tagline for Chrsyler – “Imported from Detroit”. Named ‘Born of Fire’ the ad is for the Chrysler 200 sedan but has generated more interest and comment than any other this year, making it a total success.
It’s a clever piece of advertising and you can view the commercial below. Also there are a couple of runner’s up car ads from Volkswagen and GM to check out. Read the rest of this entry »
October 26th, 2010 by Car and SUV
Here at Car and SUV we are already big fans of the 2011 WRX STI, that won’t surprise you much. But what may surprise you is that Subaru seems to be a big fan of 80′s pop band A-Ha and their old school video for Take On Me.
How do we know? Well, we’ve seen a new ad for the sporty Japanese sedan that shows the car taking on a robot spider drawn in a familiar sketchbook form. The ad labels the WRX STI as “pure performance”, and the 227kW turbocharged boxer and symmetrical all-wheel drive system do clearly appear useful in fleeing the grips of a fictional mechanical spider.
Check out the new video below. Read the rest of this entry »
October 8th, 2010 by Car and SUV
TV ad for 2012 Mercedes-Benz CLS