Audi reveals aggro 370kW A1 Clubsport Quattro show car

June 1st, 2011 by Darren Cottingham

The annual Worthersee Festival kicks off today in Austria and sees brands of the VW group show off their latest concepts and vehicle ranges. The enthusiast’s show has got so big that the carmakers are building one-off concepts just to give brand fans something to cheer about.

This year Audi is celebrating the 30th anniversary of its Quattro AWD system and has marked the occasion with a wild little concept car. Named the A1 Clubsport Quattro the vehicle will appear among its 18 vehicles on display at the festival.

The special A1 is a rally-inspired hot hatch that is built around an extensively tuned 2.5-liter turbo five with just under 500 horsepower (370kW). The five-pot is usually used in Audi’s TT-RS and the RS3 Sportback and produces 340-horsepower. With engine upgrades like tuning of the turbocharger, intercooler, induction tract and exhaust, output has been boosted to ridiculous levels.

Power is put to all four wheels through a six-speed manual and naturally, the Quattro permanent all-wheel-drive system. Audi claims the 1,390 concept car can reach 100 km/h from a standing in a scant 3.7 seconds, and push on to 200 km/h in just 10.9 seconds. Top speed is electronically limited to 250 km/h. Continue reading “Audi reveals aggro 370kW A1 Clubsport Quattro show car” »

Audi’s ’50s street racing photoshoot video – behind the scenes

September 9th, 2010 by Darren Cottingham

This unique release of Audi working on a photo shoot for its new A1 subcompact is rather odd yet interesting. The models for the shoot were two members from the German band Tokio Hotel, packed together in a warehouse filled with 22 classic pieces of steel.

The integration of Audi’s A1 pre-’60s hardware and the ‘50s drag race flavour they have tried to create comes down to the individual’s opinion on whether it works or not. Maybe Audi is looking to flex the customizable side of the A1, or maybe the ad department was just looking for an excuse to meet a couple of members of Tokio Hotel (whoever they are). At least the song isn’t half bad.

Senner Tuning first to get stuck into Audi A1

September 1st, 2010 by Darren Cottingham

The arrival of the A1 in European markets has meant the tuning of Audi’s baby hatch officially begun. Germany’s Senner Tuning is one fo the first to take on the scowling three-door and has beefed up the 1.6 TDI model, boosting output from 77kW to 102kW. But it doesn’t come cheap with just the engine mods alone costing €899.

If you have even more cash burning a hole in your pocket the comprehensive Senner Tuning Package will see you right for €4,999. This includes a bolts on adjustable KW suspension set-up, 18-inch Barracuda Voltec T6 wheels, stainless steel sport exhaust and a special paint job. Continue reading “Senner Tuning first to get stuck into Audi A1” »

Audi may put A1 crossover into production

July 1st, 2010 by Darren Cottingham

It would appear that Audi isn’t willing to just stand by while Mini prepares to dominate the small premium crossover segment with its new Countryman. To combat this threat Audi is reportedly working on an Allroad version of the A1.

The A1 three-door hatchback goes on sale later this year with a five-door scheduled to arrive in 2011. A higher-riding crossover variant could make an appearance by 2013 and follow in the path of previous Audi Allroad editions with bigger wheel arches, larger wheel and tyre packages and possibly even all-wheel drive. A quattro variant hasn’t been confirmed yet, but it would seem likely considering Audi’s commitment to quattro and VW already developing an all-wheel drive variant of the Volkswagen CrossPolo which shares its platform with the small Audi.

Audi releases Episode 2 of Next Big Thing (+video)

May 17th, 2010 by Darren Cottingham

Audi has continued its self-promoting A1 short film featuring Justin Timberlake with the second installment of The Next Big Thing.

The German company will be releasing a fresh episode each week until a climax next month. The mysterious plot of The Next Big Thing film features both Timberlake and token hot chick Dania Ramirez who will both be present for all five episodes. The upcoming Audi A1 will also play a role in each installment with the timing of the short film’s release set to gather interest in the new hatchback.

The first episode laid the groundwork for the storyline and now Timberlake and Ramirez are off to uncover the mystery and show off the A1 and it’s various features. Makes for entertaining viewing but hard man Timberlake drops a swear word in there so don’t be too offended.

To watch episode 2 of The Next Big Thing click on the video box below.

Click here to watch the first episode. Continue reading “Audi releases Episode 2 of Next Big Thing (+video)” »

Audi to display seven customised A1s in Europe

May 6th, 2010 by Darren Cottingham

For the fourth year in a row, Audi will have a dedicated display at the GTI tuner meet at the Wörthersee Tour in Germany and Audi/VW fans from throughout Europe are expected. The star of the show for Audi will be its new A1 and the German automaker is to show various customisation options. Though the use of adhesive film designs, vibrant paint finishes and exterior add-on parts potential customers can easily differentiate their A1 cars.

Audi head designer Stefan Sielaff and his team of staff have created seven different models for the Wörthersee Tour, including a Football themed model sporting an “FC Bayern” look. This particular car has the Number 10 of FC Bayern star Arjen Robben on the roof and on the doors.

It’s more than just the exterior that differs these Audis from the standard production vehicles. The Audi design team also styled the interior of the worked vehicles, with changes to the center console, door handles, and even the rearview mirror.

Furthermore, the new limited-production Audi R8 GT (read news), will be presented to the general public for the first time.

Audi releases first installment of ‘Next Big Thing’ A1/Timberlake video

May 5th, 2010 by Darren Cottingham

Audi has just released the first Episode of its self-promoting Audi A1 movie featuring pop weasel Justin Timberlake and called The Next Big Thing.

The German company has stated the obvious in saying that the Audi A1 Timberlake video Ep 1 is just the beginning, as it plans to relase a fresh new episode every Tuesday from now until a climax on June 8. The mysterious plot of The Next Big Thing film features both Timberlake and token hot chick Dania Ramirez who will both be present for all five episodes. The upcoming Audi A1 will also play a role in each installment with the timing of the short film’s release set to gather interest in the new hatchback.

The Next Big Thing is directed by Swedish Henrik Sundgren who filmed it over 5 days using more than 40 actors and about 100 staff members.

Watch The Next Big Thing Ep 1 by clicking on the link below. Continue reading “Audi releases first installment of ‘Next Big Thing’ A1/Timberlake video” »

Audi hires Justin Timberlake for A1 action promo video

April 13th, 2010 by Darren Cottingham

It was back last year when Audi first announced it would be using the talents of pop sensation Justin Timberlake to push the company’s new A1 hatch. At first, it looked like JT was to do little more than lean against the A1 on stage at car shows and let some of his coolness rub off, but now it’s obvious Audi has other plans in mind, including a new action driving series of vids.

If you’re thinking the concept of star-packed mini-movies sponsored by an automaker sounds familiar, it should. BMW pulled a similar move in 2001 with Clive Owen starring in eight short films that were all well received.

At this stage Audi have released a trailer for the upcoming mini films. Titled ‘The Next Big Thing’, there’s gun fire, car chases, tyre smoke, good tunes and a hot chick (Dania Ramirez) who throws poor JT into a world of danger and fine booty.

Enough words, check out the trailer by clicking on the link below, enjoy. Continue reading “Audi hires Justin Timberlake for A1 action promo video” »