Mazda New Zealand has moved above Holden to capture third place in the new vehicle sales market for the first time with its best ever February on record and a market share of 9.2% and 464 units sold. While the industry overall was down 38.5% compared to February 2008, Mazda’s market share for the month was up 1.5% on February 2008. Year to date market share stands at 8.4%.

Andrew Clearwater, managing director Mazda New Zealand, said to gain third spot was fantastic. “Considering the current economic climate and the overall downturn in the new car market we are delighted with the result and it clearly highlights the benefits of having a strong model lineup which is bringing strong favour with Kiwi buyers.”

“We are looking forward to launch of the all-new Mazda3 in May which will give sales a further boost. We’ve had some brilliant feedback from the New Zealand press who have seen the car and we expect it to be even more popular than its predecessor which has consistently been a top seller in its segment since it launched in 2003,” said Clearwater.

Toyota continues to lead the market in both passenger car and commercials with a combined market share of 16.5% (832) registrations for the month of February, Ford came in second place with 12.2% (620) registrations and Mazda got into third place with its 464 registrations just squeezing out Holden with 463. The Toyota Corolla remains as the top selling car followed by the Holden Commodore and Ford Falcon.

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