It was 100 years ago that industrialist William C. Durant and Swiss-born race car driver Louis Chevrolet founded the Chevrolet car company. In the same year, 1911, the two men built Chevrolet’s first automobile in a rented garage near downtown Detroit.
Since then Chevrolet has gone on to build more than 209 million vehicles and enter the motoring markets of more than 140 countries. Annual sales for Chevrolet are around the 4.25 million unit mark. It’s been the expansion into global markets that has made Chevy the automotive monster it is today. Once it was mostly confined to the American continent, now it’s a global brand that sells more than 60% of its total production outside the U.S.
In 2010, Chevrolet had its best year ever with 4.26 million sales – a record that’s set to be broken in 2011 giving extra reason to celebrate the brand’s centenary.
“Like many of the strongest global brands, Chevrolet is founded in American values that are admired around the world”, said vice president for global marketing and strategy Chris Perry. Read the rest of this entry »