To claw back some market share it has lost to the Suzuki Swift, Toyota have launched three model grades in the 2014 Toyota Yaris and introduced more new features and benefits to its light car range to raise its market appeal.
More than 30% of Yaris sales are to the private market, and of those sales, more than 70% are sold to female buyers aged 50 years and over. The remainder of the new Yaris model sales go to fleet and rental buyers and Toyota says it intends to sell more than 1300 units in this calendar year.
The 2014 Toyota Yaris introduces a redesigned exterior, three five-door grades, plus a choice of either a 1.3 or 1.5 engine, and manual or automatic transmissions choices. Continue reading “Refreshed Yaris shows it’s Swift claws” »