Ford has thrown down its gauntlet at the Toyota Prado and the ageing Mitsubishi Pajero with the global media launch of it’s Everest SUV in Beijing today.
Auto Media Group’s Robert Barry is at the event.
Ford’s Chinese joint venture partner JMC (Jianling Motors Corp), will produce the seven seat Everest in China for local consumption but vehicles bound for Australia, New Zealand, and other right-hand-drive markets will come from the Auto Alliance plant in Rayong, Thailand.
Everest will be available in New Zealand and Australia, China, India and markets across the Asean region next year. Ford will also introduce the vehicle to South Africa and African countries below the Sahara desert in 2015. Continue reading “Ford’s Prado-fighter launches in Beijing” »