Holden admits its new Insignia VXR, the third of its new products from German-Opel is not going to be a big seller. And like the Cascada and Astra before it, they are ok with that.
The 2.8-litre V6 turbocharged all-wheel-drive $69,990 is a niche product targeted at an older male market skew, and the two key competitors in the market are the all-wheel-drive Subaru Legacy and the Volkswagen Passat 4Motion sedan, and CC 4Motion.
According to Holden New Zealand marketing manager Marnie Samphier, less than 500 new vehicles a year are sold in this particular category, and Holden’s first shipment is 20 vehicles to get the ball rolling. Continue reading “Insignia: the importance of niche” »