New Zealand-designed car gets high end audience

New Zealand-designed car gets high end audience

thumbnail_Unknown-1Auckland-based designer Alain Brideson says he’s “delighted” to have his design work on the Etos concept car admired by US President Barack Obama and German Chancellor Angela Merkel.

The world leaders were given a tour of the car by Swiss company
Rinspeed at the Hanover Fair in Hamburg late Monday evening (New Zealand time). The car’s sleek exterior and dashboard components were designed and modelled by Brideson.

“It was a very nice surprise to wake up to,” says Brideson, who received an email from Rinspeed on Tuesday with photos of Obama and Merkel viewing the car.

“I couldn’t believe it actually. I design from this little corner of the planet in New Zealand so it’s amazing to think two of the world’s most powerful people have had a look at my work.”

The Etos is a futuristic concept car which was unveiled earlier this year at the Consumer Electronics Show (CES) in Las Vegas. It’s hybrid, self-driving with a retractable steering wheel, and features a personal assistant autonomous drone.


Brideson has been drawing and designing from the moment he was old enough to handle a pencil. He honed his craft in Europe and has gone on to design everything from aircraft interiors to an iPhone attachment to help optometrists.

“Like a lot of young boys, I was obsessed with cars. I just never grew out of it and now alongside designing products, I have that dream job of designing cars,” he says.

“The Etos is packed with the latest technology and innovations that we will likely see in the cars of the future.”

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