Winger to launch Maserati operation

Winger to launch Maserati operation

Wayne Leach and Steve Hilson

Wayne Leach and Steve Hilson

Winger Motors is making a multi-million dollar move with a dealership planned for luxury Italian marque Maserati in Auckland.

Glenn Sealey, CEO for Maserati New Zealand, Australia and South Africa today announced Winger’s appointment to represent the aspirational brand here – noting three models that the company is confident will help drive the brand’s growth here.

Wingers will take dealer responsibility for the entire North Island from today.

“We are pleased to be able to announce the appointment of Winger Motors to represent Maserati in Auckland, one of the key markets for Maserati in this region,” said Sealey.

Glenn Sealey

Glenn Sealey

“With the imminent arrival of Maserati’s first SUV, the Levante, building on the success of the new Quattroporte and the Ghibli, Winger Motors are clearly the company to make this investment in facilities and people that will ensure Maserati owners in Auckland and the North Island enjoy a level of exclusive customer service that fully matches everything expected of a Maserati.”

Winger Maserati will operate initially from the existing premises of Maserati Auckland on Broadway in Newmarket before moving into nearby new premises on Great South Road, Newmarket.

The new facility will offer a showroom of more than 1500 square metres, fully capable of meeting the needs of displaying not just the existing Maserati range of Ghibli, Quattroporte, GranCabrio and GranTurismo, but also the all-new Maserati Levante which is expected to arrive before the end of the year.

Maserati hopes the Levante will double its sales here and around the world.

The new showroom will be matched by new, state of the art workshops and a dedicated pre-delivery area. In total the new dealership will employ 18 people.

“The acquisition of the Maserati franchise for Auckland marks an important new stage in the near 85 year history of Winger Motors,” said Winger managing director Wayne Leach.

“The unique and considerable responsibility of representing such a legendary car maker as Maserati, we will be working in an area of the car market which we have not previously served.

“This presents us with a range of exciting new challenges, but ones for which we believe we are fully prepared with more than eight decades of building Winger Motors on the foundations of superb customer service, excellent facilities and a unique personal touch for all our customers.

“I have no doubt that our new Maserati team will exceed the expectations of Maserati clients when it comes to the exclusive, personalised and quality customer service they expect from Maserati.”

Winger Motors was established in 1932 as Norman Winger and Lionel Squire in Hamilton before becoming Winger Motor Sales in 1935. The company built its reputation first on European brands and, from 1972, took on its first Japanese brand, followed by Korean and North American brands.

Winger’s Hamilton dealership is now joined by operations on Auckland’s North Shore and Greenlane, Pukekohe as well as Queenstown and Cromwell on the South Island.

The Ghibli has performed at expected levels since its launch, and Levante takes Italian supercar chic in a whole new direction with an SUV form factor.

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