Volvo joins Detroit three in skipping Tokyo Motor Show

Volvo joins Detroit three in skipping Tokyo Motor Show

The 2009 Tokyo Motor Show is going to have to make do without another automaker, as Volvo has decided to save money by skipping the event. Volvo’s move comes after all three Detroit automakers decided to call in sick and be absent from the show, which is held every other year. Volvo, like the Detroit automakers, doesn’t have a major presence in Japan, making the decision not to head for Tokyo easier. With the fragile state of the global economy, the prospect of saving money is a smart move. Floor space, displays, plus travel and accommodations for employees can cost loads. GM spent $2 million at Tokyo in 2007, and though Volvo’s display wouldn’t cost that much, the total cost would still be steep.

No Japanese automakers have dropped out yet, but the lack of foreign automaker involvement could potentially postpone the show until 2011. Tokyo Motor Show officials will make a decision on what to do by early next month.

The 2009 Tokyo Motor Show is going to have to make do without another automaker, as Volvo has decided to save money by skipping the event. Volvo’s move comes after all three Detroit automakers decided to call in sick and be absent from the show, which is held every other year. Volvo, like the Detroit automakers, doesn’t have a major presence in Japan, making the decision not to head for Tokyo easier. With the fragile state of the global economy, the prospect of saving money is a smart move. Floor space, displays, plus travel and accommodations for employees can cost loads. GM spent $2 million at Tokyo in 2007, and though Volvo’s display wouldn’t cost that much, the total cost would still be steep.

No Japanese automakers have dropped out yet, but the lack of foreign automaker involvement could potentially postpone the show until 2011. Tokyo Motor Show officials will make a decision on what to do by early next month.

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