Volkswagen wants to buy Alfa Romeo, Fiat says “no way”

Volkswagen wants to buy Alfa Romeo, Fiat says “no way”

According to recent rumours being thrown around, Volkswagen is keen on continuing its big buy-up of the entire automotive world. The German manufacturing giant now has Alfa Romeo clearly in the cross hairs, even though parent-company Fiat has no intention of parting with the iconic Italian brand.

Adding Alfa to the lineup would potentially bring Volkswagen’s carmaking portfolio to nine brands, including VW, Audi, Seat, Skoda, Bentley, Lamborghini, Bugatti, and Porsche (as well as Karmann, Italdesign, VW LCV, a 20% chunk of Suzuki and the rights to NSU).

While the two companies appear to be currently at odds, Fiat has said that it wants Alfa Romeo to become a world-class luxury manufacturer. To achieve this Alfa will need to sell upwards of 500,000 units per year by 2014 — almost five times what the company managed to move in 2009. Fiat’s long term plan is to retain Alfa Romeo and turn it into an Italian Audi killer, helping reach Marchionne’s goal of 500,000 units a year.

So why exactly does VW want Alfa Romeo so bad? Because getting the brand would be an easy way to help the carmaker in its quest to become the world’s number one automaker. Also getting rights to the Alfa Romeo stable would give VW access to a wealth of new technology and front-engine, front-wheel-drive chassis options as well.

According to recent rumours being thrown around, Volkswagen is keen on continuing its big buy-up of the entire automotive world. The German manufacturing giant now has Alfa Romeo clearly in the cross hairs, even though parent-company Fiat has no intention of parting with the iconic Italian brand.

Adding Alfa to the lineup would potentially bring Volkswagen’s carmaking portfolio to nine brands, including VW, Audi, Seat, Skoda, Bentley, Lamborghini, Bugatti, and Porsche (as well as Karmann, Italdesign, VW LCV, a 20% chunk of Suzuki and the rights to NSU).

While the two companies appear to be currently at odds, Fiat has said that it wants Alfa Romeo to become a world-class luxury manufacturer. To achieve this Alfa will need to sell upwards of 500,000 units per year by 2014 — almost five times what the company managed to move in 2009. Fiat’s long term plan is to retain Alfa Romeo and turn it into an Italian Audi killer, helping reach Marchionne’s goal of 500,000 units a year.

So why exactly does VW want Alfa Romeo so bad? Because getting the brand would be an easy way to help the carmaker in its quest to become the world’s number one automaker. Also getting rights to the Alfa Romeo stable would give VW access to a wealth of new technology and front-engine, front-wheel-drive chassis options as well.

« | »

Let us know what you think

Loading Facebook Comments ...

Road Tests

Silver Sponsors

Car and SUV Team

Richard-Edwards-2016Richard Edwards

Managing editor

linkedinphotoDarren Cottingham

Motoring writer

robertbarry-headRobert Barry

Chief reporter

Ian-Ferguson-6Ian Ferguson

Advertising Consultant

debDeborah Baxter

Operations Manager

RSS Latest News from Autotalk

RSS Latest News from Dieseltalk

Read previous post:
Jaguar XJ75 Platinum concept celebrates 75th Anniversary

Jaguar XJ75 Platinum concept celebrates 75th Anniversary. Walk around and commentary from those involved.

Close