Volkswagen officially announces ‘R’ brand

Volkswagen officially announces ‘R’ brand

Volkswagen has now officially launched its R performance subsidiary. Ever since VW first showed off its new Golf R and Scirocco R, it was rumored that the automaker would be creating a separate R division, solely focused around creating new performance models, as well as special design packages.

Now that’s become a reality the new division is set to meet the “increased global demand for individualized vehicles with contemporary sportiness and exclusivity” and the subsidiary will handle sales and development of high performance models. What it all means is that VW now has its R division like BMW has M and Mercedes’ AMG.

Self-described as the “specialist for sporty exclusive models from Volkswagen in the future,” the R division has already cut its teeth on developing the Scirocco R, the Golf R The new firm has also created some R-Line design packages.

Based in Warmenau, Germany (near Volkswagen’s headquarters) the R division already employs a staff of more than 350 people. Look out for more products from Volkswagen’s R division shortly.

Volkswagen has now officially launched its R performance subsidiary. Ever since VW first showed off its new Golf R and Scirocco R, it was rumored that the automaker would be creating a separate R division, solely focused around creating new performance models, as well as special design packages.

Now that’s become a reality the new division is set to meet the “increased global demand for individualized vehicles with contemporary sportiness and exclusivity” and the subsidiary will handle sales and development of high performance models. What it all means is that VW now has its R division like BMW has M and Mercedes’ AMG.

Self-described as the “specialist for sporty exclusive models from Volkswagen in the future,” the R division has already cut its teeth on developing the Scirocco R, the Golf R The new firm has also created some R-Line design packages.

Based in Warmenau, Germany (near Volkswagen’s headquarters) the R division already employs a staff of more than 350 people. Look out for more products from Volkswagen’s R division shortly.

« | »

Let us know what you think

Loading Facebook Comments ...

Road Tests

Silver Sponsors

Car and SUV Team

Richard-Edwards-2016Richard Edwards

Managing editor

linkedinphotoDarren Cottingham

Motoring writer

robertbarry-headRobert Barry

Chief reporter

Ian-Ferguson-6Ian Ferguson

Advertising Consultant

debDeborah Baxter

Operations Manager

RSS Latest News from Autotalk

RSS Latest News from Dieseltalk

Read previous post:
One free shotgun with every Hummer sold

Hummer has had a short but large career beginning with catching the American public's eye during Operation Desert Storm before...

Close